MM Musings, Vol. 9: Branding
Aerin Floral Illuminating Powder

Spring 2013 color trend: Minty fresh

Hello and happy spring!!  In honor of this glorious day which means that warmth and light will be here soon, I'm pleased to bring you what I think is THE color for spring 2013.   Pale, blueish mint was all over this season's runways, and there's a bevy of new beauty products for you to recreate the trend. 


Clockwise from top left:  Kate Spade spring 2013 runway show, YSL lipstick in Frosted Mint, Zoya nail polish in Neely, Derek Lam spring 2013 runway show, China Glaze Keep Calm Paint On nail polish, Lorac Mint Condition palette, Rebecca Minkoff spring 2013 runway show, Anna Sui loose powder pigment in Jewel Green, Shu Uemura Unmask Blue palette

I felt like I also kept seeing this color in print...or at least, I love mint so I notice whenever I see it!

Elle magazine, January 2013:

InStyle magazine, March 2013:

Oddly enough, in this issue they also ran a feature on the same color but called it pistachio.  Um, mint is NOT pistachio.


J. Crew catalogue cover, March 2013:

However, unlike years past, I did struggle with naming this season's one and only "it" color.  One could easily argue that fuchsia (or any shade of bold, hot pink) is the biggest trend. 


Clockwise from top left:  Donna Karan spring 2013 runway show, Armani Blushing Fabric in #9 (Fuchsia), Giles spring 2013 runway show, NARS lipstick in Dressed to Kill, Oscar de la Renta spring 2013 runway show, MAC Archie's Girls blush in Prom Princess, Chantecaille spring 2013 ad, Lancome Baume in Love in Urban Ballet, Burberry Lip Glow in Pink Sweet Pea

I also saw this popping up various publications (can you tell I'm a little addicted to magazines?)

Lucky magazine, March 2013:


Elle magazine, March 2013:


Sephora ad - I forget which mag I pulled this out of but it was a March issue:


Allure magazine, March 2013:

And in some instances, like this Target ad, both mint green and bold pink made an appearance (PJ at A Touch of Blusher did a great round-up of the latest pink and green combos for spring).


Despite the explosion of hot pink, I ended up declaring mint to be the winner as it's my second favorite color (the first being lemon yellow).  You might remember that I made a mint background for last year's spring exhibition poster, and how much I was inspired by this shade for the Sweet Tooth exhibition.

Will you be making some mint magic this spring?  I know I will, but my fave minty colors lean more green rather than the slightly blue tint taken on by some of these products.

comments powered by Disqus