Burberry is the latest fashion brand to come out with a makeup line.  I think they did a pretty good job with the packaging, albeit not all that surprising.  I would have been a bit disappointed if they hadn't put their trademark plaid to good use, and they used it everywhere.

I like that it's even etched in the face powders and eye shadows:

(images from nordstrom.com)
 
So while this didn't knock my socks off (they played it very safe) it was fairly well-designed and definitely in keeping with the brand's image and aesthetic.  Maybe for limited edition collections they'll do a more interesting plaid pattern or colors.