Friday fun: Benefit Bathina's new look
April 02, 2010
Benefit's Bathina, a best-selling shimmery body balm, recently got a makeover for spring. Here's the old packaging:
And the new. I'm not sure I like this image as much as the old one - I think part of the allure of the Bathina balm was that the product was supposed to leave your skin looking and feeling, well, sexy. This new image depicts a more innocent woman (in my opinion she looks more like a teenage girl) and even the puff used to apply the product has been transformed to a more girly pink from the previous bombshell black.
What do you think? I appreciate that Benefit took the time to spruce up some old packaging, but in this case I didn't think it was warranted or an improvement.