Woohoo, it's here! The long-awaited MAC Liberty of London collection, that is. I was very excited for this as I adored London when I visited and Liberty was my favorite department store (sorry, Harrod's and Selfridge's!) Well, let's delve into what I procured for the Museum.
Powder in Shell Pearl:
Blush in Prim and Proper:
And in Birds and Berries and Dame's Desire:
I love that the boxes have the Liberty name in gold, and the flower print is contained inside:
I love the shades in this collection (I'm actually going to use Ever Hip and Frankly Fresh rather than keeping them as collectibles!) but obviously the packaging and concept are my favorite things about it. Temptalia has a wonderful summary of how the print was created and what the collection's vibe is meant to be. The print is based on William Morris' "Strawberry Thief" print which goes back to 1883, but was reworked to fit the MAC collection and to make it exclusively theirs. "James Gager, Senior Vice President and Creative Director for MAC Cosmetics, says, 'I’m particularly proud of the packaging… White [packaging] speaks to a reawakening of everyone’s sensibilities for spring. [It] has a remarkably fresh, springy look to it. Even if you don’t know what Liberty is, you want to own these pieces because they are so unique and special. It’s evident that something original has taken place here in terms of the collaboration.'" Naturally I had to search for the original Strawberry Thief print, and indeed, the MAC print is definitely a great modern take on it, although they did take the strawberry completely out of the equation:
More from Temptalia: "Gager says, 'The inspiration was all Liberty and all London.' Miles Aldridge, photographer, shot the visuals in London, with Charlotte Tilbury, makeup artist, created the look. (Both Aldridge and Tilbury are English!) Gager goes on to say, “The idea was to capture the spirit of the famous Brit wit, bohemian chic girl. Katy England, another famous Brit, styled the shoot. She also designed the outfit worn by the model, using many Liberty prints and turning them into an over-the-top ruffled dress. With the MAC Give Me Liberty of London collection, we aspired to capture the spirit of this dreadfully chic, cool English girl, sitting on a chair, decked out in all the British regalia. She’s a Liberty freak and a MAC addict; she can’t get enough of either brand.'" I can definitely see their vision in the promo ad:
Anyway, I wish I were able to get my hands on the scarf, but at $95 I thought a better use of Museum funds would be to get lots of items for the same amount! I also kind of wish MAC came out with a shirt or another non-makeup collectible - Helly Kitty had tons of stuff and Fafi had adorable little dolls and a tee. But overall I thought they did a great job with this. What are your thoughts and what, if anything did you buy?