The Cat's Meow: Hello Kitty for MAC
News brief: innovations in cosmetic packaging decorations

MAC and Hello Kitty, part 2: Kitty Kouture

After the frenzy of the initial Hello Kitty release died down a bit, MAC released two new items  as an extension of the Hello Kitty line:  Dazzleglass lipglosses with a dangling Hello Kitty Swarovski-crystal studded charm, and a compact also patterned in Swarovski crystals. 

Hk kouture
(photos from

For $90 I'm inclined to buy a plain MAC compact and glue on the crystals myself!  I did find it interesting that in addition to the regular Hello Kitty line MAC felt the need to release these items.  "The ultra-luxe way to be pampered and playful! Announcing our limited-edition, glittering Swarovski crystal compacts, the collection privé of Kitty Kouture world. The ultimate in exclusivity, a sophisticated client's social status is all but assured!" says the website.  It seems MAC wanted to introduce a bit of high-end luxury a la Armani into the packaging, knowing that Hello Kitty collectors and a few MAC addicts would buy these items without batting an eye at the price.   MAC is considered "mid-end" rather than a luxury brand like Chantecaille or Serge Lutens (hello, $75 lipsticks!) so I think Hello Kitty was a good way for them to introduce a more high-end appeal into their line.  

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