2000s

Soaring beauty: The butterfly in modern cosmetics

Makeup Museum spring 2020 exhibition

Introduction
Welcome the Makeup Museum's spring 2020 exhibition!  "Soaring Beauty: The Butterfly in Modern Cosmetics" explores the many ways butterfly imagery is used across all aspects of beauty culture.  For 100 years the butterfly has been an endless source of inspiration for makeup artists and collections, ad campaigns and packaging.  As the butterfly is perhaps the ultimate symbol of transformation, there is no motif more appropriate to embody the metamorphosis that makeup can provide. Like flowers, various butterfly species are a favorite reference for makeup colors, textures and finishes.  More broadly, butterflies represent springtime, rebirth, hope, and freedom.  With "Soaring Beauty", the Makeup Museum seeks to embrace this optimistic spirit and provide a peaceful oasis in the midst of a very uncertain and trying time.

The exhibition focuses on 5 main elements of butterfly makeup, which I will examine briefly before getting to the main show.  Hover over the image for information, and additional details (when available) are listed in some of the captions.

I. Color
The vibrancy of butterflies' coloring and their wings' gossamer texture figure prominently in the beauty sphere. Makeup shades and artist creations include every tone from earthy moth browns and greens to bold blue and orange hues to slightly softer pastels.

Vogue Portugal September 2016, makeup by Michael Anthony
Vogue Portugal September 2016. Makeup: Michael Anthony; Photography: Jamie Nelson; Model: Zuzana Gregorova; Styling: Melaney Oldenhof; Hair: Linh Nguyen

Blanck Digital magazine, December 2016
(image from blanckdigital.com)

Makeup by Sheri Vargas
Editorial: "Ephemeral", spring 2013. Model: Lola; Hair & Makeup: Sheri Vegas; Photographer: Clara Copley

(image from designscene.net)

Makeup by Sheri Terry for Glamour New Zealand
(image from sheriterry.com)

Elle Ukraine, August 2012, makeup by Lloyd Simmonds
Elle Ukraine, August 2012, makeup by Lloyd Simmonds

(image from pinterest)

Quality Magazine, makeup by Hannah Burkhardt
Quality Magazine Germany. Hair and Makeup: Hannah Burckhardt; Photographer: Marco Rothenburger; Models: Krista Tcherneva and Alena N.; Styling: Jennifer Hahn

(image from pinterest)

As butterflies are largely synonymous with spring, rebirth and rejuvenation, the vast majority of butterfly-themed collections are released then and feature bright, fresh colors.

Revlon Butterfly Pink ad, 1958
This ad is racist AF but I thought it was important to include.

Artdeco spring 2013
(image from magi-mania.de)

However, some color stories reflect different seasons via butterflies' natural habitats. Chanel's summer 2013 collection featured rich greens and blues reminiscent of the tropical morpho butterfly, while Anastasia Beverly Hills and Colourpop's fall releases opted for warmer tones inspired by monarch butterflies and their migration in the cooler months.

L'été Papillon de Chanel, summer 2013

L'été Papillon de Chanel, summer 2013 - makeup by Peter Philips
(images from popsugar.com)

ABH Norvina 3 palette

Colourpop fall 2019
(images from anastasiabeverlyhills.com and ulta.com)

II. Texture and Finish
The delicate, lightweight nature of butterflies and the softness of their wings is repeatedly referenced in early 20th century advertisements for face powder.

Icilma advertising postcard, 1920s
(image from maudelynn.tumblr.com)

Lancome powder ad, 1935

Poudre Simon, ca. 1930s-1940s
(image from lesanneesfolles.ocnk.net)

Poudre Simon ad, 1941
(image from hprints.com)

Yardley ad, 1948
(image from wikimedia.org)

For Australian brand Lournay, the "butterfly touch" was an integral part of their marketing for two decades.

1940s Lournay ad

Lournay ad, 1950

Lournay ad, 1952

Lournay ad, 1955

As for finishes, butterfly-themed makeup excels at imparting an iridescent, pearlescent or metallic sheen that reflects light similarly to that of a butterfly's wing.  New technology is being developed to artificially yet seamlessly recreate the iridescent butterfly wing effect in cosmetics, among other areas.

Model Joan Smalls at Jean Paul Gaultier spring 2014 couture show, makeup by Lloyd Simmonds(images from vogue and stylecaster)

Emily Rogers butterfly lipstick, ca. 1965
(image from pinterest)

Lipstick Queen Butterfly Ball lipstick
"Inspired by the beauty of a butterfly's wing, these moisturizing lipsticks shimmer with a flash of turquoise iridescence that lights up the complexion and makes teeth appear whiter. In soft and whimsical shades of pink that flutter and float over lips, this collection of lipsticks brings a butterfly radiance to your entire look."

(image from lookfantastic.com)

Harpers Bazaar Netherlands, October 2015. Makeup by
Harper's Bazaar Netherlands, October 2015. Makeup Artist: Gina Kane; Photographer: Felicity Ingram; Model: Amy Verlaan; Creative director: Piet Paris; Hair Stylist: Anna Cofone

(image from pinterest)

The fascination with butterflies' iridescent quality is also expressed in "morpho" compacts of the 1920s and '30s.  These were made with real morpho butterfly wings or foil and commonly depicted tropical locales.  Popularized by jeweler Thomas Mott at the 1924 British Empire Exhibition, morpho designs were also used in jewelry and other accessories. 

Morpho compacts(images from etsy and pinterest)

III. Movement
Butterfly beauty products embraced the notion of flight and the insects' graceful motion, at times linking them to dance or music to more fully capture the joyous, free-spirited movement of a butterfly soaring through the air.  K-beauty brand Holika Holika simply titles their butterfly embossed blushes "Fly", while jeweler Monica Rich Kosann named the compact she created for Estée Lauder "Butterfly Dance".  Pat McGrath's "techno butterflies" look at Dior's spring 2013 combines pastel "wings" with rhinestone details to impart a rave-like vibe.

Holika Holika Fly blushes

Butterfly Dance compact by Monica Rich Kosann for Estée Lauder
(image from neimanmarcus.com)

Dior spring 2013, makeup by Pat McGrath
(images from beautyfw.com)

But the fluttering movement of a butterfly is best captured in makeup via the eyelashes. 

Paperself deer and butterfly lashes
(image from paperself.com)

Vogue Portugal September 2016
Vogue Portugal September 2016. Makeup: Michael Anthony; Photography: Jamie Nelson; Model: Zuzana Gregorova; Styling: Melaney Oldenhof; Hair: Linh Nguyen


L'Oreal Butterfly Effect mascara ad
(image from pinterest)

Manish Arora spring 2020, makeup by Kabuki
(image from buro247.sg)

IV. Design
Butterflies proved to be a popular design element in general. As far back as the 1900s, jewelers created exquisitely detailed butterfly compacts made with fine glass and sterling silver, and many compact manufacturers incorporated the motif in their offerings.  The butterfly's more whimisical side is expressed in Max Factor's acrylic "Butterfly Kiss" set and more recently, in a Jill Stuart Beauty lip gloss filled with iridescent butterfly-shaped glitter.

Max Factor holiday ad, 1974
(image from pinterest)

Butterfly makeup design

  1.  Austrian sterling silver and glass compact, ca. 1920s
  2.  Lady Wilby compact, ca.
  3.  Jill Stuart Butterfly lip gloss, spring 2019
  4.  Vantine powder box, ca. 1923
  5. House of Sillage lipstick case (in collaboration with the film The Aeronauts), fall 2019
  6. Nacon compact, ca. 1982
  7. Volupte compact, ca. 1946-1952

V. Mood and Metamorphosis
Whether it's subdued or taking a more literal approach, butterfly inspired makeup is a universally recognized symbol for spring and transformation.  Many companies release items embossed with butterflies or incorporate them in the advertising for their spring campaigns to express the larger ideas of hope, joy, freedom and rejuvenation.

Lubin "Butterfly Bouquet" face powder, ca. 1920s
(image from worthpoint.com)

Guerlain ad, 1965
(image from hprints)

Clinique Fresh Bloom ad, spring 2007 - collection of the Makeup Museum

Shown here are Pop Beauty, Mark and Paul & Joe blushes/bronzers/highlighters from spring 2012 and a spring 2016 Clinique GWP bag with a Vera Neumann butterfly print.

Spring butterfly makeup, collection of the Makeup Museum

The theme of metamorphosis is reinforced through the fusing of faces and butterflies. By adhering butterflies to the cheeks, lips and even eyes, the effect is a physical transformation intended to turn the mundane into the magical and capture the essence of the butterfly as it emerges from its cocoon.

Lady Gaga on V Magazine, 2011
(image from fashionista.com)

Schon Magazine, Issue 19
Schon Magazine, Issue 19 (fall 2012), makeup by Elias Hove

(image from trendhunter.com)

Giambattista Valli, fall 2012
"The Garden of Eden theme continued with the make-up – glitter eyes beneath net masks to look like delicate mythical creatures, and butterflies on the models’ lips as though the insects had just landed there for a moment." - Jessica Bumpus for British Vogue

(image from vogue.com)

An outstanding example of this concept is the spring 2020 runway show by Manish Arora.  Makeup artist Kabuki was responsible for the dazzling, otherworldly looks.  Some of the models were drag queens, emphasizing the transformational nature of both makeup and butterflies.

Manish Arora spring 2020

Manish Arora spring 2020

Manish Arora spring 2020(images from buro247.sg)

As noted in part 1 of the introduction, butterfly-inspired makeup usually features an array of colors found on various butterfly species. However, when combined with butterfly application directly to facial features, barely-visible makeup speaks to butterflies' undomesticated environment and conveys the human bond with nature. 

Dazed magazine, June 2012
Dazed magazine, June 2012. Makeup: Peter Phillips; Hair: Syd Hayes; Photographer: Ben Toms; Model: Elza Luijendijk; Stylist: Robbie Spencer 
Dazed and Confused magazine, June 2012
Dazed magazine, June 2012. Makeup: Peter Phillips; Hair: Syd Hayes; Photographer: Ben Toms; Model: Elza Luijendijk; Stylist: Robbie Spencer 

(images from fashiongonerogue.com)

 

Exhibition
All of the above elements are well represented throughout the objects in the exhibition.  So let's get to it!

Makeup Museum spring 2020 exhibition

Makeup Museum spring 2020 exhibition

Makeup Museum spring 2020 exhibition

Makeup Museum spring 2020 exhibition

Makeup Museum spring 2020 exhibition

Top row, left to right.

Let me just say that the story of Lucretia Vanderbilt makes Tiger King look tame by comparison.  I tried to summarize it the best I could, but for the full story head over to Collecting Vintage Compacts.

Lucretia vanderbilt

Lucretia Vanderbilt compact

Lucretia Vanderbilt powder box

Makeup Museum spring 2020 exhibition label

Possibly my favorite pieces in the exhibition and one of my all-time favorites: Chantecaille Les Papillons eyeshadows and Garden in Kyoto palette.

Chantecaille Les Papillons and Garden in Kyoto palette

Makeup Museum spring 2020 exhibition label

I had to do several labels to cover the Mamechiyo and Chinese New Year collections for this shelf.  I was also going to include the Lisa Kohno collaboration, but given the lack of space and the fact that there's another Shu collection in the exhibition I left it out.

Shu Uemura Chinese New Year 2016 and Mamechiyo collection

Butterfly kite by Zhang Xiaodong

Makeup Museum spring 2020 exhibition label

Shu uemura mamechiyo beauty

Makeup Museum spring 2020 exhibition label

Shu Uemura boutique ceiling by Mamechiyo

Makeup Museum spring 2020 exhibition label

I'm hoping to dig up more information on the artist behind the design on this Stratton palette, which may be tricky as his archives are located in the UK.

Stratton butterfly compact by Holmes Gray

Dior makeup ad, spring 1985, makeup by Tyen

Dior makeup ad, spring 1985

Makeup Museum spring 2020 exhibition label

Second row, left to right.

I couldn't find much information on the inspiration behind Marcel Wanders' compact for Cosme Decorte.  I'd love to know how he came up with the design.  All I know is that the model in this video is wearing a dress made with the same pattern.

Cosme Decorte Marcel Wanders Romantic Butterfly compact

Cosme Decorte Marcel Wanders Romantic Butterfly compact

Slightly better shot of the powder so you can see the lovely little butterfly details.

Cosme Decorte Marcel Wanders Romantic Butterfly compact

Cosme Decorte Marcel Wanders Romantic Butterfly compact

Cosme Decorte Marcel Wanders Romantic Butterfly compact
(promo images from cosmedecorte.com)

Makeup Museum spring 2020 exhibition label

Anna Sui butterfly makeup

Anna Sui butterfly blush

Anna Sui (runway images from vogue.com)

Makeup Museum spring 2020 exhibition label

MAC Madame B pamphlet, spring 2005

MAC Madame B pamphlet, spring 2005

Gucci Sunstone Illuminator

Makeup Museum spring 2020 exhibition label

I wish I could have found a little more info on the Hampden brand and DuBarry's Vanessa face powder.  I remember adoring the 3D butterfly in my brief history of DuBarry but could not find any reference specifically to Vanessa.

Makeup Museum spring 2020 exhibition label

Hampden and Dubarry Vanessa face powder

Hampden face powder, ca. 1931-1945

Dubarry Vanessa face powder

Dubarry Vanessa face powder box detail

Third row, left to right.

Lancome Butterflies Fever, 2011

Alexis Mabille

Makeup Museum spring 2020 exhibition label

You might remember I featured the La Jaynees powder box in the spring 2016 exhibition.  I managed to scrounge up a rouge box. No rouge, but the box is lovely on its own.  Once again Collecting Vintage Compacts did an amazing brand history.

La Jaynees face powder and rouge box

La Jaynees face powder and rouge box

Makeup Museum spring 2020 exhibition label

Recent acquisition, which you can read more about here.

Sulwhasoo x Antoinette Poisson, spring 2020

Makeup Museum spring 2020 exhibition label

I wish I could have cleaned up this Avon palette a little better, but I was afraid of damaging it.  However, one in better condition and with the original box popped up on ebay, so get ready for new photos!

Vintage Avon butterfly palette

Vintage Avon butterfly palette

I wonder if Sears has archives that I could look at to find out anything about their cosmetic line.

Sears makeup ad, 1968

Bottom row, left to right.

I have the lipstick somewhere but am unable to locate it at the moment.  What I really regret is not buying the accompanying Météorites powder or pressed powder compact, but they were so pricey and at the time I just couldn't afford them.

Guerlain Midnight Butterfly eyeshadow, holiday 2008

Guerlain Midnight Butterfly promo and bottle

Makeup Museum spring 2020 exhibition label

More Shu!

Shu Morphorium palettes, spring 2011

Shu Morphorium palettes, spring 2011

Shu Morphorium promo, spring 2011

Makeup Museum spring 2020 exhibition label

I was unable to find any information at all on this powder box, but yet again Collecting Vintage Compacts had everything on the Jaciel brand.

Geo. F. Foster powder box

Vintage Jaciel compact

Jaciel ad, 1928
(Advertisement image from Collecting Vintage Compacts)

Makeup Museum spring 2020 exhibition label

Some more items that were included in the spring 2016 exhibition.

Paul & Joe spring 2016 palettes

For the life of me I couldn't get decent pictures of them on the shelves so here are the images from my original post on them.

Paul & Joe spring 2016 palette

Paul & Joe spring 2016 palettes

Paul & Joe spring 2016 palettes

Paul & Joe spring 2016 palettes

Paul & Joe spring 2016

Makeup Museum spring 2020 exhibition label

There was one more item I wanted to include, but couldn't fit it so I'm using a photo from when I wrote about it.

Urban Decay Alice Through the Looking Glass palette, spring 2016

Makeup Museum spring 2020 exhibition label

Exhibition Notes
I had been wanting to cover the butterfly theme for about 8 years now.  An article on butterfly compacts called "High Fliers" in the February 2017 issue of the BCCS newsletter also inspired me. I wish I could have written a deep think piece on the idea of makeup as metamorphosis or was able to do more research besides what's online, but given the current situation I kept it simple and decided to save my energy for different topics that I can tackle when the libraries reopen, which will hopefully happen in the summer. (I discovered some local university libraries may have the resources I'm looking for, but I cannot access them remotely as I'm not a student or faculty member.) But access to certain archives might have allowed some examples of runway/editorial butterfly makeup that's older than 2012 and more images featuring models of color.  And I know it seems like I included every instance of butterflies in makeup that is at my disposal, but I promise it was thoughtfully edited (curated, if you will.)  There were actually even more looks that I wanted to include but got frustrated at the lack of basic information about them like the makeup artist or year.  As for the objects themselves, I don't think any of them are vegan or cruelty-free, even though some of the companies that made them are now cruelty-free/vegan, such as Chantecaille.

Decor Notes
The husband did an amazing job of "butterflying" the Museum's logo for the exhibition poster and labels.  I was going to buy a paper butterfly garland or use the mini paper butterflies I had gotten for Instagram props in the exhibition, but in the end decided it was too gimmicky (and the garland reminded me too much of a baby shower for some reason.)  I figured given the current space the focus should be more on the ads and objects.  But if the Makeup Museum occupied a physical space, here is some art I would include as decor.  It would be like stepping into a very artsy butterfly garden!

Paper butterflies by Rebecca Coles
(image from rebeccajcoles.co.uk)

Eiji Watanabe(image from mymodernmet.com)

David Kracov, Gift of Life
(image from eden-gallery.com)

Merle Axelrad, Butterfly Effect, 2015
(image from axelradart.com)

Christopher Marley, Exquisite Creatures

Christoperh Marley, Exquisite Creatures
(images from @omsi)

And that wraps it up!  Remember you can participate in the exhibition - find out how here.  In the meantime, one easy way to weigh in is to tell me what your favorite objects, looks or ads were (either in the intro or main exhibition or both) and why. :)


The Makeup Museum presents: Stila at 25

Makeup Museum Stila Girl Exhibition

I'm so very excited to announce the Makeup Museum's special exhibition in honor of Stila's 25th anniversary!  I was too overwhelmed to do a full history of the brand, so I decided to just focus on the famous Stila girl illustrations.  If you've been following me for a while you know that the Stila girls were sort of the gateway drug for my interest in collecting makeup and seeing cosmetics packaging as art.  For such a milestone anniversary I knew I wanted to pay tribute to them, even though the year is almost over (thankfully - it's been miserable for a number of reasons), especially given that I've been itching to put together a special exhibition for them since at least 2016.  I also wanted to try something totally new for the Museum in terms of exhibitions.  Technically all of them are online, but instead of putting things on shelves and taking photos, I wanted it to have a more "real" online exhibition feel.  I've been doing a lot of thinking the past year or so about how to improve the exhibitions even though I'm so limited in what I can do, and I was really inspired by the Kanebo Compact Museum website, and once the husband showed me Squarespace I was sold.  Well that, and the fact that he kindly offered to design the entire exhibition site for me.  ;)  So I set up a domain there which, if this exhibition is well-received, will serve as the space for the Museum's special exhibitions going forward.  The seasonal ones will remain here if I decide to keep going with them.  Looking ahead, I think I'd rather focus on more specific topics than general seasonal trends.  Not that I can delve too deeply into particular themes given the never-ending lack of resources, but I still want to at least try to do slightly more in-depth exhibitions even though they won't be exactly how I want them.  I'm looking at them as a starting point for bigger things.

Enough of my blabbing about the basic stuff, I want to give some more details about the exhibition itself.  It came together nicely, or at least, it was the one I worked most on with the possible exception of Sweet Tooth (still want to revisit that one!)  I really wanted to get interviews with the key people behind the illustrations, so I put my crippling fear of rejection aside and boldly contacted Jeffrey Fulvimari (Stila's original illustrator), Caitlin Dinkins (illustrator during Stila's early aughts heyday) and Naoko Matsunaga (who took over for Dinkins in 2009).  While I was disappointed at not hearing back from two of the three, if only one responded, I was glad it was Jeffrey since I've been following him for a while on Instagram and I love his approach to art and his personality.  He is quite the character!  It ended up giving me so much confidence I reached out to the grand poobah herself and my curatorship namesake, Jeanine Lobell.  Yes, I actually DM'ed the founder of Stila on Instagram and asked if she'd be up for an interview.  And...and...are you sitting down??  You really need to.  Okay, now that you're sitting and won't have far to fall in case you faint, I can tell you that she agreed to do it!! 

Screenshot of DM

Not only that, she actually answered all of my interview questions!!  You have no idea how ecstatic I was to finally be heard by a major industry figure.  Took over a decade but I finally made contact with a big name!  So that was most exciting, easily one of the most exciting things to happen in the Museum's 11-year history.  And her answers were really good too, I've incorporated them throughout the exhibition so make sure to read through.

As for the items, I didn't take photos of everything in my collection because again, too overwhelming.  The Museum has over 130 Stila items, nearly all of which feature the girls.  I mean...

Makeup Museum - Stila storage

The photos I did take have purposely plain backgrounds because I wanted the emphasis to be on the illustrations.  I tried to have a good mix of memorabilia and the makeup itself.  I even had to iron a few items.

Makeup Museum - Stila memorabilia

I also included a couple photos of things that I don't actually own but are important in getting a full picture (haha) of the illustrations. I'm pleased with how the sections are arranged, and I must thank my husband for organizing them so perfectly in addition to designing the whole site.  I'm thinking of adding a section called Soundbites, a repository of quotes from the both the beauty community and general public telling me why they like the Stila girls or really anything related to the brand, so be sure to email me or comment here.  I really wish I could have an app that would "Stila girl-ize" the user, i.e. you upload a picture of yourself and it would automatically generate a Stila girl style illustration of you, just like this.  And of course, if the Museum occupied a physical space I'd definitely hire an artist to do live drawings at the exhibition opening - how fun would that be?

So that about wraps it up!  Please take a look and tell me what you think of the new exhibition format


Fake baking on a Friday: fun faux tanning ads

I was originally going to write a meatier post about the history of tanning that included sunless tanning, but there's actually been plenty of research already.  Rather than essentially re-writing what's already out there I decided to go the more visual route and show ads for products promising to give you that sun-kissed glow for both face and body.  I will include some history and links throughout, but mostly this is a way for me to share my never-ending obsession with vintage beauty ads.  :) 

Prior to the early 1920s, having tawny, sun-drenched skin simply wasn't desirable - at least for women.  Fair complexions were associated with the leisure class, while tan skin indicated a lower social status (i.e. people who had to work outdoors).  While the beauty industry was in its infancy, there were still plenty of products, such as this Tan No More powder, that promoted the pale skin ideal. 

Ad for Tan No More, 1924(image from library.duke.edu)

Just five short years later, however, the tan tide had turned.  Coco Chanel is credited by many historians as the one responsible for making the bronzed look stylish following a cruise she took in 1923, essentially reversing the significance of pale vs. tan complexions (i.e., tans were now associated with having the time and money for a luxury vacation in a sunny paradise, as well as good health.)  By 1929 products were on the market to achieve the glowing effect on the skin without the need to travel to some far-flung destination, such as this Marie Earle "Sunburn" line of makeup.  (Cosmetics and Skin has an excellent history of this company.  While not much is known about the founders, the Marie Earle line had some fairly innovative, if ineffective products, like breast-firming cream and eye masks.)

Marie Earle ad, 1929
(image from library.duke.edu)

Interestingly, in 1928 Marie Earle was bought by Coty, so it's probably not a coincidence that Coty released their Coty Tan bronzing powder and body makeup a year later.

CotyTan ad, 1929

CotyTan ad, 1929(images from cosmeticsandskin.com and library.duke.edu) 

The 1940s saw an increase in the number of bronzers and tanning body makeup, the latter influenced partially by the shortage of nylon stockings during World War II - women resorted to painting their legs with makeup or staining them with a tea-based concoction to create the illusion of stockings.  Always looking to sell more products, companies soon began offering tinted body makeup to mimic a natural tan.

Ad for Paul Duval Safari Tan, 1941(image from pinterest.com) 

Ad for Paul Duval Safari Tan, 1946(image from ebay.com)

Um...would you like a side of racism with your liquid body bronzer?

Elizabeth Arden ad, 1941(image from library.duke.edu)

Ad for Elizabeth Arden Velva Leg Film, 1946
(image from Found in Mom's Basement)

Elizabeth Arden ad, 1948(image from ebay.com)

By the late '40s cosmetics companies made sure women could also artificially tan their faces, as a slew of bronzing powders entered the market.  I couldn't resist purchasing a few of these ads.

Ad for Lady Esther Malibu Tan face powder, 1947

Ad for Lady Esther Malibu Tan face powder, 1947

Ad for Lady Esther Malibu Tan face powder, 1947

Ad for Lady Esther Malibu Tan face powder, 1947

Ad for Pond's Bronze Angel Face powder, 1948

Ad for Pond's Bronze Angel Face powder, 1951
(image from pinterest.com)
 

Ad for Woodbury Tropic Tan, 1949

Here's a detailed shot so you can see the ad copy...and gratuitous cleavage.  LOL.

Ad for Woodbury Tropic Tan, 1949

Ad for Woodbury Tropic Tan ad, 1951
(image from pinterest.com)

And more casual racism from Germaine Monteil. 

Ad for Germaine Monteil, 1947

Ad for Germaine Monteil, 1950(image from ebay.com)

Once again, I fell victim to the idea that a beauty product has only been around for a few decades.  But it looks like spray tans have been around since at least the mid-50s!

Guerlain Misty Tan ad
(image from fashion.telegraph.co.uk)

Spray tan ad, 1955(image from Found in Mom's Basement)

In the late 1950s Man Tan sunless tanning lotion - or what we call self-tanner more commonly these days - debuted, featuring a new way of getting tan without the sun.  Instead of traditional tinted makeup that merely covered the skin, Man Tan used an ingredient known as dihydroxyacetone (DHA), which works on the amino acids on the skin's surface to gradually darken its color.  It sounds like a harmful, scary process that relies on synthetic chemicals, but DHA is actually derived from sugar cane and is still used in most self-tanners today.* 

Man Tan ad, ca. late 1950s

Miss Man Tan ad, ca. late 1950s
(images from twitter and pinterest)

In 1960 Coppertone introduced QT, short for Quick Tan, and many others followed.  The poor models in these ads already look orange - I shudder to think of how carrot-like you'd be in person.

Ad for Coppertone QT, 1961(image from ebay.com)

Ad for Coppertone QT, 1966(image from pinterest.com)

You MUST watch these commercials, they're a hoot!

 

In addition to bronzers, around this time companies were also launching color campaigns specifically for tanned skin.  These shades aren't so different from the ones we see in today's summer makeup collections - warm, beige and bronze tones abound.  Both Max Factor's Breezy Peach and 3 Little Bares (get it?!) were seemingly created to complement a tawny complexion, while Clairol's powder duos and Corn Silk's Tan Fans line offered bronzer and blush together to artificially prolong and enhance a natural tan.

Ad for Max Factor Breezy Peach, 1962(image from pinterest.com) 

Ad for Max Factor 3 Little Bares, 1965
(image from pinterest.com) 

Clairol Soft-Blush Duo ad, 1967

Ad for Corn Silk Tan Fans, 1969(image from pinterest.com)

Meanwhile, Dorothy Gray had tan-flattering lip colors covered.  This was not new territory for them, as this 1936 ad referenced a new "smart lipstick to accent sun-tan".  In any case, the 1965 ad is also notable for the yellow lipstick all the way on right, which was meant to brighten another lip color when layered underneath...over 50 years before Estée Edit's Lip Flip and YSL's Undercoat.

Dorothy Gray ad, 1965(image from mid-centurylove.tumblr.com)

The tanning craze wasn't going anywhere soon, as various self-tanning and bronzer formulas for body and face continued to be produced from the '70s onward.  As skin cancer rates rose, there was also an uptick in the number of ads that emphasized protection from the sun over the convenience angle (i.e., the ability to get a tan in just a few hours and no matter the climate) - self-tanners started to be marketed more heavily as a healthy alternative to a real tan.

When it launched around 2004, I thought Stila's Sun Gel was such an innovative product.  Little did I know Almay had done it roughly 30 years prior.

Almay sun gel 1970(image from flickr.com) 

Bain de Soleil ad, 1983

Tried though I did, I was unable to find a vintage ad for Guerlain's legendary Terracotta bronzer, which debuted in 1984.  So I had to settle for these Revlon ads from the same year.

Revlon-pure-radiance-80s

Ad for Revlon Pure Radiance, 1984(images from pinterest and adsausage.com)

Bain de Soleil ad, 1990
(image from Found in Mom's Basement)

Chanel Soleil ad, 1990
(image from pinterest.com)

Estée Lauder self-tanner ad, 1991

Estée Lauder self-tanner ad, 1991(image from fuckyeahnostalgicbeauty)

I searched all the '90s magazines in the Museum's archives, but realized almost all of them were March, September or October issues, so I couldn't unearth any fake tan ads for most of the decade.  I did have better luck with finding ads online and in the Museum's archives for the 2000's, however.  It makes sense as I had started collecting by then, not to mention that the early-mid aughts were the Gisele Bundchen/Paris Hilton era so fake tanning was at its peak.  I just remembered that I neglected to check my old Sephora catalogs...I'll have to see if I can locate any photos of Scott Barnes' Body Bling, another hugely popular product in the 2000's.

Lancome Star Bronzer ad, 2003

Neutrogena ad, 2003(images from reed.edu)

Here are the ones from the Museum's collection.  Thanks to the husband for scanning them!

Armani Bronze Mania ad, 2005

MAC Sundressing postcard, 2006

Love this Armani ad, which coincidentally came out the same year Mystic Tan spray booths were launched.

Armani Bronze Mania ad, 2007

YSL summer beauty postcard, 2008

Benefit summer 2010 catalog

As the decade came to a close, there was some discussion as to whether tanned skin, real or fake, was passé.  But the continuing growth of the self-tanning market (as well as the influence of the bronzed Jersey Shore cast) showed that the infatuation with tanning wasn't slowing down.  The Paris Hilton era segued seamlessly into the Kardashian age, which also contributed to the popularity of the bronzed look.  Companies are still trying to keep up with the demand for bronzers and self-tanners.  For the past 5 years or so, Estée Lauder, Lancome, Clarins, Guerlain and Givenchy have released new bronzing compacts at the start of the summer, and just this past year Hourglass and Becca released a range of new bronzing powders.  Meanwhile, established products like Benefit's Hoola bronzer and St. Tropez's self-tanning line are being tweaked and expanded.

In terms of advertising bronzers and self-tanners, I think cosmetics companies do a damn good job.  The products themselves certainly look tempting, but one also can't deny the sex appeal of the glowy, bronzey look of the models (not to mention that a tan makes everyone look like they lost 10 lbs).  Who doesn't want to resemble a sunkissed goddess lounging about in a tropical paradise?  It's largely this reason, I think, that the tan aesthetic persists.  As usual, Autumn Whitefield-Madrano offers an insightful exploration of why tawny skin continues to be in vogue so rather than me rambling further I highly encourage you to read it in full.  As for me, well, I've largely given up on self-tanning.  It was messy, came out uneven no matter how much I exfoliated and how carefully I applied it, and still didn't look quite like the real deal.  I do, however, still use bronzer once in a while (mostly as blush, but occasionally in the summer I'll dust it all over my face) and have been tinkering with temporary wash-off body bronzers.  I don't consider bronzer a staple by any means - most days I fully embrace my pasty self - but the fact that I own 6 of them is proof of the long-standing allure of the tan and how effectively the products required to achieve it are marketed.

What do you think?  Which of these ads are your favorite?  And are you down with the tanned look or no? 

 

*Recent research has shown DHA to be safe for topical use; however, inhaling it, say, from a spray tan booth, is less safe.

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Everybody's eating makeup: A brief history of food-scented cosmetics

A few years back I explored makeup that visually resembled sweets.  But what about makeup that actually smells like desserts and other foods?  Sure, bath and body products and skincare items with foodie aromas have been popular for years, but I found it interesting that color products, i.e. items worn on the face that usually aren't scented at all or with the typical floral/herbal scents, are being made to smell like chocolate and other edible delights.  So let's take a look at when this phenomenon started and where it's headed.

The earliest evidence of flavored/scented makeup that I could find is from the late '1930s.  I'm not sure whether these lipsticks were eventually released for sale or even what brand they were, but here are some happy ladies testing them in the May 1939 issue of Popular Science.

Flavored lipstick 1939(image from blog.modernmechanix.com)

Roughly a decade later Harriet Hubbard Ayer released a clove-flavored lipstick. 

Harriet Hubbard Ayer ad,

It was followed by this mint-rose scented lipstick in 1951.

Harriet Hubbard Ayer ad, 1951
(images from ebay.com)

Slightly less sophisticated but extraordinarily popular among the teenage crowd, fruit-scented lip products really took off in the early '60s.  Cutex claims to be the first company to offer fruit-flavored lipsticks in this 1964 ad.  (You might remember this from my fruity ad round-up.)

1964 Cutex ad(image from buzzfeed.com)

Soon after, in 1971, Yardley jumped on the fruit-scented lipstick bandwagon. I also remembered this one from the fruit ad post.

Yardley ad, 1971

And in 1972, the company expanded the Lip Licks line to include dessert-inspired flavors (you might remember this ad from the Sweet Tooth exhibition.)

Yardley ad, 1972(image from flickr.com)

The foody-scented lip balm craze reached new heights in 1973, when a company named Bonne Bell introduced their Lip Smackers flavored balm.  Starting with just 3 flavors, (strawberry, green apple and lemon), the company debuted their Dr. Pepper-scented balm in 1975, and soon Lip Smackers became a staple for tweens and teens everywhere.  By 2012 the company offered 400 flavors worldwide.  (Bonne Bell was purchased by Markwins in 2015, a company that still produces Lip Smackers today sans the Bonne Bell name).

Bonne Bell ad, 1979(image from oldadvertising.blogspot.com)

Avon wanted in on the action, as evidenced by these dessert-flavored balms that were released throughout the '70s and '80s.  (I'm not sure exactly who these were being marketed to - I imagine it was mostly kids, but maybe some teenagers and adults bought them too.)

Vintage Avon Hershey's Kiss balm

Vintage Avon cookie gloss

Vintage Avon lip pomade
(images from etsy.com)

Thanks in large part to the enormously popular Lip Smackers line, other companies proceeded to try to get a piece of the teenage demographic by cranking out flavored lip products through the '80s. 

Maybelline ad, 1980
(image from liketotally80s.com)

By the early aughts, products like Philosophy's Lip Shines and On 10's vintage-inspired lip balm tins came in more upscale, less teenybopper-esque packaging and at a higher price point to appeal to a more grown-up crowd, but retained a few of the same scents as the inexpensive likes of Bonne Bell.  In 2004 Tinte Cosmetics revived popular flavored balms that were known as "Lip Lickers" and produced by a Minnesota-based company from 1977 through 2002.  In an effort to appeal to older women's nostalgic side, Tinte retained both the original sliding tin packaging and graphics.  The food-scented balm market started to achieve full saturation around this time, especially when a company named Lotta Luv began partnering with big food and beverage companies like Hershey's, Pepsi, and Dairy Queen, along with a variety of other well-known snack, candy, cereal, and chewing gum brands.  Novelty companies offering their own crazy food flavored balms soon sprung up afterwards.  By 2012 one could find balms flavored in foods ranging from Cheetos and beer to pickles and corn dogs

My hypothesis is that since foodie lip balms had officially jumped the shark with all these wacky flavors, coupled with the fact that makeup companies were only including lip balms among their scented cosmetic offerings, makeup brands had to get more creative when it came to adding fragrance to their products.  No longer were clear lip balms enough - it was time to branch out into face and eye products, along with lip products that actually contained color.  Chocolate and other desserts were still the reining favorites.  But items like Stila Lip Glazes and Becca Beach Tints, both of which offered a variety of fruity scents, as well as Benefit's peach-scented Georgia blush, also proved popular.  Some items unintentionally offered a subtle food aroma as a natural byproduct of the ingredients used, such as Bourjois's and Too-Faced's cocoa-powder based bronzers and 100% Pure's fruit-pigmented makeup line. 

Food-scented makeup, '90s and early aughts

  1. Bourjois Bronzing Powder, 2006
  2. Benefit Georgia blush, 2004*
  3. MAC Lip Glass Tastis, 2004*
  4. 100% Pure Fruit-Pigmented Mascara, ca. 2007
  5. Urban Decay XXX Slick in Cocoa, 2004*
  6. Becca Beach Tint, ca. 2006
  7. Benefit SugarBomb blush, 2009
  8. Stila Lip Glaze, ca. 1999
  9. Jane Iredale Chocoholicks lip palette, ca. 2009
  10. Too-Faced Soleil Matte Bronzer, 2009

By 2012, foodie-smelling products were becoming less novel and more expected, but this familiarity among consumers didn't seem to diminish their popularity; even chocolate-scented makeup bags made an appearance.  Additionally, as Asian brands became more visible and available to the Western world, sales of their chocolate-scented products took off as well.

Foody-scented makeup highlights, 2012-2014

  1. DuWop Haute Chocolate Lip Venom, 2014
  2. Too-Faced Chocolate Bar palette, spring 2014
  3. Love Switch Pink Brown mascara, 2012
  4. Holika Holika Dessert Time Lip Balms, 2012
  5. Etude House Chocolate Eyes, spring 2013 (it should look familiar, as it was a key exhibition piece)
  6. Makeup Revolution Death by Chocolate palette, 2014
  7. Skin Food Choco Eyebrow Powder Cake, 2013
  8. Rimmel Chocolate Sweet Eyes, 2014

Face products weren't the only ones getting the food scent treatment, however.  While scented nail polishes were previously the sole domain of children, nail companies soon seized on the demand among adults for these products.  From Color Club's Pumpkin Spice Latte scented polish to Butter London's berry-scented polish remover, fingernails were now able to join in on the foodie fun.  Whether it was partially Dior's rose-scented polishes from their spring 2012 collection or the influence of Rosalyn Rosenfeld's (played by Jennifer Lawrence) vivid description of a nail polish top coat's odor in the 2013 film American Hustle, scented nail products rose to prominence in the past 5 years.  And the most popular ones smell not "like flowers, but with garbage"; rather, foodie polishes prove to be the best sellers.

Scented nail products

  1. Butter London polish remover trio, 2012 (I REALLY miss those Butter London polish removers - they were the best!!  They smelled great and worked even better.  They had another limited edition set that contained a pina colada-scented remover called Beach Bum, which I loved.)
  2. Ad for Mattese Happy Hour cocktail-scented polishes - if you can't make it out, the scents were Apple Martini, Shirley Temple, Hypnotic, Tequila Sunrise, Cosmopolitan, and Purple Passion.
  3. Ciaté Mint Choc Pot, 2015 (I think the Choc Pots are the reincarnation of Ciaté's previous foray into scented polish removers, which sucked - I wonder if the Choc Pots are any better).
  4. L.A. Colors Melon nail polish remover pads, ca. 2011
  5. Model's Own Sweet Shop Fizzy Cola Bottles, 2014 (the Sweet Shop collection is a follow up to Model's Own popular Fruit Pastel collection released the previous year)
  6. Sally Girl Vanilla scented polish, holiday 2014
  7. Revlon Parfumerie scented polish, 2013
  8. Color Club Pumpkin Spice Latte polish, ca. 2011 (this company has also released holiday-themed scented polishes)

Companies continue the foodie fad today.  Too-Faced is leading the way with a whopping 5 new food-scented products in their spring/summer 2016 lineup.  Japanese brands Lunasol and RMK both offered sweet-scented items in 2015, while Etude House built on their previous dessert-y releases with their Give Me Chocolate spring 2015 collection, a gingerbread cookie scented bronzer in their holiday 2015 collection, and strawberry-scented cream blushes and nail polishes for their spring 2016 collection.  Finally, this spring Physician's Formula gets tropical with a coconut-scented bronzer.

Foody makeup 2015-2016

  1. Etude House Give Me Chocolate collection, spring 2015
  2. Lunasol Selection de Chocolat eyes, fall 2015
  3. Too-Faced Peach palette, spring/summer 2016
  4. Too-Faced Chocolate Bon Bons palette, winter/spring 2016
  5. Etude House Berry Delicious Cream Blush, spring 2016
  6. RMK Vintage Sweets collection lip glosses (flavors included Maple Syrup and Butterscotch), spring 2015
  7. Too-Faced Peanut Butter and Jelly palette, spring 2016
  8. Physician's Formula Butter Bronzer, spring 2016
  9. Too-Faced Semi-Sweet Chocolate Bar palette, spring 2015
  10. Lunasol Melty Chocolat lip glosses, fall 2015
  11. Too-Faced Melted Chocolate liquid lipsticks, spring 2016
  12. Etude House Gingerbread Cookie Contour Maker, holiday 2015

So, my questions are why companies are continuing to produce food-scented makeup, why we're buying it, and the significance of these items.  There's the obvious need among makeup brands to offer novel products, plus the desire to capitalize on the success of foodie bath and body lines.  Food-scented makeup is a natural expansion of the dessert-scented beauty product craze.  There's also the tactic of engaging the sense of smell as well as sight (shiny makeup in pretty colors) and touch (texture is key when creating an attractive makeup product - people love dipping their fingers in testers).  Appealing to 3 senses instead of two might make consumers more likely to buy the product.  Why simply wear a buttery-soft, chocolate-colored eye shadow when your lids could also smell like it? 

More generally, I suppose the same basic reasoning behind the allure of dessert-smelling bath and body items applies to cosmetics.  I touched briefly on why women may want to smell like chocolate, cake or other food previously in this post and in the Sweet Tooth exhibition, and there have been plenty of news articles, but the most articulate and comprehensive exploration of the topic comes from Autumn of The Beheld.  Her points regarding dessert-inspired beauty products, such as the negative implications of marketing of sweet-smelling products to grown women and the remarkable appeal they continue to maintain, carry over to food-scented makeup.  She writes, "Foodie beauty products are designed to serve as a panacea for women today: Yes’m, in the world we’ve created you have fewer management opportunities, the state can hold court in your uterus, there’s no law granting paid maternal leave in the most powerful nation on the planet, and you’re eight times more likely to be killed by your spouse than you would be if you were a man, but don’t worry, ladies, there’s chocolate body wash!...[foodie products] do smell good, after all; that’s the whole point. And they trigger something that on its face seems harmless: Part of their appeal lies in how they transport us back to an age when all we needed to be soothed was a cupcake. At the same time, they don’t actually transport us to being that age; they transport us to a simulacrum of it."  Indeed, nostalgia can be a tricky thing to navigate in this context. As with kids-themed cosmetics from brands that primarily sell to adult women, the notion of foodie makeup could be seen as an infantilizing pacifier meant to placate and distract women from serious societal issues. 

Another aspect to consider is the advertising for these products.  Today's foodie makeup isn't advertised the same way as their predecessors, who suggest these products are a good way to snag a guy.  "Could you ask for a newer, cooler way to collect men?" asks the Cutex ad.  "Kiss him in his favorite flavor," says Yardley.  (Side note: the notion of making a guy think of his grandmother while kissing is really bizarre to me, and I'm not the only one.)  "Promise Roger your strawberry kisses," implores Maybelline.  Heck, the product is even named Kissing Potion!

While the insinuation of catching a man isn't present in the vast majority of contemporary makeup ads, the idea is still vaguely floating around when it comes to food-scented items.  A reviewer for Too-Faced Chocolate Soleil bronzer titles her review, "Even my boyfriend loves the smell."  And the model for Switch's Pink Brown mascara remarks, "You can feel the chocolate scent from my lushes! [sic]  And I love it when the scent flows as your face getting close to your boyfriend, like when kissing."  (The translation wasn't great but you get the gist.)  The notion of luring a guy with a scrumptious dessert scent certainly isn't unique to makeup, but it's slightly different.  Unlike bath and body products or perfumes, one has to be up close to get a whiff of a flavored balm or cocoa bronzer.

But this fact is also why one could argue that people who wear these items are only doing it for themselves, and that we may be reading too much into these: perhaps they really are just food-scented makeup and nothing more.  Like Autumn, ultimately I don't see anything wrong with enjoying makeup that smells like fruit or chocolate or any other food.  She notes, "[Sometimes] a candy cigar is just a candy cigar...I don’t want to imply that any of us should stop using lemon cookie body souffle or toss out our Lip Smackers—joy can be hard enough to come by plenty of days, and if it comes in a yummy-smelling jar, well, that’s reliable enough for me not to turn my nose up at, eh?"  Speaking from personal experience, I loved Benefit's Georgia - something about having my cheeks smell faintly like peach was incredibly fun - but I can tell you I didn't consider, not for a second, my then boyfriend's (now husband) reaction to how my face smelled.  At the moment I'm tempted by Too-Faced's Peanut Butter and Jelly palette because not only is the smiley pb & j face ridiculously cute, the palette is scented with peanuts.  That is a fragrance I haven't seen in eye shadow before; the sheer novelty of it brings a smile to my face.  I'm not even a palette person, but the idea of inhaling a light peanut aroma while applying eye shadow is the aspect that makes me want to buy it.  I imagine that for most women, it's not about getting close to a significant other, it's about the multi-sensory pleasure you experience when applying these products.  I'd say that given how subtle and ephemeral the scents in foodie makeup are, they're actually intended to be enjoyed at a personal, individual level rather than something to be shared.  As one reviewer for Revlon's Parfumerie nail polish notes, "It's funny because you forget about it, and then I guess I don't realize how many times a day I touch my face, because I keep getting a whiff of it, and each time I'm totally surprised!”  Overall, no matter what makeup companies have in mind when creating these products, I think it's okay to perceive them simply as brief, fleeting pick-me-ups rather than as ways to entrapping a man or treating grown woman like children.  Of course it's a subject worth questioning and we must continue to be mindful of how makeup is marketed, but no one should feel bad for liking chocolate-scented mascara or nail polish that smells like cookies.

What do you think?  Are you down with food-scented makeup?  This very unscientific 2008 poll says that people are fairly evenly divided on the subject, so I'm curious to hear your thoughts.

*Limited edition/discontinued


A brief history of faux freckles

At a recent trip to the dermatologist, I asked if there was any treatment that could lighten the freckles I have dotting my face.  Many of my formerly cute, small freckles are quickly becoming larger, unattractive splotches (a.k.a. "age spots") so I thought it would be better to nip them in the bud.  (Of course, I could just buy a bejeweled elephant brooch to distract from them.)  The experience jarred my memory of Lancôme releasing a "freckle pencil" many years ago that would allow one to paint one's face with as many specks as they wished.  With that, I thought I'd look into the history of freckles from a beauty standpoint, starting in the 20th century, with an emphasis on the rise of creating faux freckles with makeup.  I found  that, much like Sgt. Pepper's Lonely Hearts Club Band, they've been going in and out of style (but they're guaranteed to raise a smile).

From the late 19th through the early 20th century, freckles were seen as unsightly blemishes that needed to be banished from the complexion, as demonstrated by this Pond's Vanishing Cream ad from1910.

Ponds
(image from vintageadbrowser.com)

Some ads, like these for a potion known as Othine, were downright harsh - freckles are "homely" and shameful.  These are from 1914 and 1928.

Othine-1914-1928
(images from flickr.com and cosmeticsandskin.com

Perhaps the most well-known freckle antidote was Stillman's Freckle Cream.  Below are ads from 1925 and 1934.

Stillmans-1925-1934
(images from tothetwenties.blogspot.com and flickr.com)

Stillman's continued selling their freckle cream throughout the 20th century and, oddly enough, the company exists today (although they mostly sell an alternative lightening cream to the Middle Eastern market).  Here's an ad from 1956 and a picture of their contemporary freckle cream. 

Stillman-1956-today
(images from cosmeticsandskin.com and facebook.com)

I can't explain exactly how or why a shift occurred in the perception of freckles, but somewhere in the mid to late 20th century they became acceptable and even desirable (see this article for possible reasons).  Perhaps the rise of the tan's popularity was a factor - as early as the 1950s, tans correlated to health and a life of leisure, and a byproduct of spending quality time in the sun is the production of freckles.  By the '90s, freckles were also linked to a more youthful appearance, an association that continues over 20 years later. 

It seems that Chanel was the first company to market a product designed to create faux freckles.  Released in 1995, Le Crayon Rousseur was "part of Chanel's effort to gain a high-fashion profile," according to Chanel's then market development manager Timothy Walcot, who added that "the `little girl' look is quite in. This is intended as a bit of fun."  The instructions that came with the pencil recommended that it be used to "emphasize a light tan" as well. 

Indeed, freckles quickly became a symbol of a carefree summer spent lounging under the sun's rays, as this Lancôme ad from 1995 can attest.

Amber-Valetta-1995
(image from style.com)

Lancôme followed in Chanel's footsteps 8 years later by releasing a Freckle Crayon as part of their summer 2003 collection.  The mind behind the pencil, then artistic director Ross Burton, declared that "freckles are a symbol of freedom".  Instead of trying to hide their spots with several inches of caked-on foundation, women were encouraged to "free" themselves from makeup and embrace their natural skin.  And, of course, they were again associated with a summer vacation:  "The natural, sun-kissed look is set to be big for spring/summer,'' stated a Lancome beauty counter rep.  The company wasn't necessarily trailblazing - freckles had been "in" at least since 2001, when celebrities like Lucy Liu and top models Maggie Rizer and Devon Aoki proudly displayed their spots.

Sephora followed suit some time later, releasing a "My Lovelii Freckles" pencil as part of their now-defunct Piiink line.  In the spring of 2009, makeup artist Charlotte Tilbury used a MAC lip pencil to draw dots on the models' faces for Matthew Williamson's spring 2009 runway show.

MWilliamson-spring-2009
(image from style.com)

Each year since then, faux freckles made an appearance in at least one runway show.  Let's take a look at some examples.

A model right before Rachel Comey's spring 2010 show:

Rachel-comey-ss-2010
(image from lederniercri.it)

Chloe Fall 2011 (also by Charlotte Tilbury):

Chloe-fall-2011-tilbury2
(images from style.com)

The trend grew by 2012, where faux freckles dotted the faces of models at the spring shows for Jeremy Scott, Dsquared, Emmanuel Ungaro, D&G, and Donna Karan. 

Donna Karan, where Tilbury struck again. 

Donna-Karan-spring-2012-2
(images from elle.com)

Dsquared and Emmanuel Ungaro:

Dsquared2-ungaro-2012-spring
(images from makeupforlife.net and beautyeditor.ca)

Jeremy Scott:

Jeremy-Scott-2012
(image from beautylish.tumblr.com)

D&G:

DG-spring-2012-mcgrath
(images from foros.vogue.es)

By 2013, freckles had firmly established their role as an anti-aging strategy.  "According to makeup pro Ruth Crilly, the easiest way to keep your youthful visage is to fake a few freckles," states an article at Refinery29.  Adds Pixiwoo.com makeup artist Sam Chapman, "There’s something youthful and fresh about freckles."  The spring 2013 shows further cemented the trend, with freckles proving especially popular at London Fashion Week (where, notably, Tilbury referred to the MAC pencil she uses to create the freckles as a "youth stick".)

Kinder Aggugini:

Kinder-Aggugini-spring-2013-freckles
(images from elle.com)

Antonio Berardi (the makeup was done by Gucci Westman, who also allegedly painted on fake freckles for both Rag & Bone's spring 2012 and 2013 shows - however, the models' complexions looked totally clear in the pictures I found.)

Antonio-berardi-spring-2013
(images from fashionising.com)

Moschino Cheap and Chic:

Moschino-beauty-spring-2013-freckles
(images from fashionising.com)

Holly Fulton:

Holly-fulton-beauty-spring-2013
(images from makeupforlife.net and thelookbookphilosophy.com)

Pucci Fall 2013:

Emilio-pucci-beauty-fall-2013
(images from fashionising.com)

Lisa Perry Fall 2013 - makeup by Westman (I'm beginning to think both she and Tilbury are a little obsessed with freckles!):

Lisa-Perry-fall-2013
(image from socialvixen.com)

However, the addition of faux freckles isn't solely to give a youthful touch.  At many shows, fake spots served an additional purpose:  giving the overall look a retro twist.  Tilbury cited the styles of Anita Pallenberg and Charlotte Rampling for the slightly '70s look she created at Chloe's fall 2011 show.  For the 2012 D&G show, Pat McGrath said her inspiration came from a '60s style icon:  "The look is all about the girls looking beautiful. We were looking at photos of Talitha Getty...the way she looks with the beautiful eyebrows and the freckles and fabulous eyes and we've done a very modern, fresh version of that."  And MAC makeup artist Andrew Gallimore created a “cool California L.A. 50’s girl with a toasted tan, summer freckles, and a sunblock-neon lip” for Holly Fulton's spring 2013 show.

Meanwhile, Westman referred to several '90s types for her work at various spring 2013 shows.  For Antonio Berardi, she says, "The Antonio Berardi girl is sporty, very clean and fresh...a girl reminiscent of a 90s Helmut Lang girl...we used Brown ColorStay Eyeliner to add freckles which gave the girls a youthful look."  For Rag and Bone, she was inspired by "the iconic supermodels of the 90’s and the great structure of their brows."  She adds, "I kept the makeup very pure, adding just a touch of natural flush to the lips by mixing two lip products together, and I used a brow pencil to create subtle freckles and a dramatic brow to top the whole look off.”  Finally, for Lisa Perry, Westman went further back in time to the '60s: - "I focused on the eyes and went for something retro...I kept the skin simple and natural and created subtle freckles on the nose with a nude pencil."

Despite the popularity of freckles on the runway, there has been some ambivalence in the beauty community as to whether it translates to the real world.  While in May 2013 Refinery29 was touting freckles' seemingly miraculous anti-aging properties, just a year and a half prior they were asking their readers whether they'd embrace the trendThe Gloss asked whether it was even appropriate to try to poach something that occurs naturally in many peoples' skin.  Says the author, "This trend reminds me of my redheaded high school friend who despised bottle redheads, or my glasses-wearing friend’s rancor towards people who wore prescription-less glasses."  As of spring 2013, The Gloss is definitively in the no-fake-freckle camp

Additionally, the fact that makeup companies have not recently seized the opportunity to cash in and re-introduce freckle pencils might point to a dislike of, or perhaps disinterest in, the fake freckle trend.  The lack of freckle pencils on the market could also be in part the result of Tilbury's and Westman's divulgence of the exact products they use to create a speckled effect, which already exist - it would be difficult to convince people to buy a new, specialized product when they can already buy something that would give the same look.  Similarly, there's a wealth of tutorials on how to draw fake freckles using a variety of products, from eyebrow pencils to self-tanner painted on with a tiny brush.

My final thoughts:  Personally, I'm indifferent to natural freckles.  Some people have them, some don't, and I don't think people are more or less attractive because of them.  I never really noticed mine, even, until Lancôme came out with that pencil!  Now that they're getting bigger and starting to take over my face due to ever-advancing age, I'm more aware of them, but overall they're just another part of one's face.  My indifference to real freckles means that I do find it strange that people would want to fake them, as I don't see them as a beauty trend one way or the other.  They just...exist.  Still, the makeup junkie in me can understand fake freckles - theoretically, it's not really much different than partaking in other makeup application.  Why does anyone wear blue eyeshadow or paint their nails?

What do you think of both naturally-occuring freckles and the drawn-on ones seen on the runways?  And what do you think caused the shift in the past 100 years from their perception as ugly blemishes to indicators of youth?  Have you ever or would you paint on some fake specks?


Friday Fun: The Balm

The fall makeup collections are everywhere and the thick September magazine issues bursting with fall fashion are weighing down my mailbox, but it's still sweltering here so I wanted to look at some fun summer-themed items from The Balm.  I like to think of this line as a cross between Too-Faced and Benefit - kitschy, retro and girly.  Created by Marissa Shipman, the brand has a "beauty in five minutes" philosophy, which explains why so many of their products are multi-use, and is meant to be "fun and nostalgic."

Below is Hot Mama (pinky peach blush), Bahama Mama (bronzer) and Cabana Boy (eye shadow/blush):

Balm summer
(photos from sephora.com)
 
I'm not sure if the images are original artwork since I haven't checked these out thoroughly in person, but they would definitely be a worthy addition to the Museum.  :)

Keeping it cool: Stila Italian Ices trios

File this under "oldies but goodies".  In the summer of 2003 Stila came out with these adorable Italian water-ice inspired eye shadow trios featuring the famous Stila girls outfitted in summer finery. 

Uno, Due and Tre:

IMG_8288



IMG_8290

The colors in each are just as summery and refreshing as a delicious cold water ice on a hot summer day, no?  I do wish Stila would return to this type of palette!

Stila and CanCam magazine

Stila Japan collaborated with CanCam magazine to create a limited-edition collection in honor of the magazine's 25th anniversary.  It includes a lip glaze, makeup pouch and palette.  The palette and bag feature a Stila girl holding a copy of CanCam magazine.  I especially love the way the girl's gingham skirt becomes the print on the bag, as well as the adorable miniature red pom-poms on the zipper.

Camcam pouch

And here's the palette:

Cancam palette 

Since the palette is a rare item (at least in the U.S.) I've taken a shot of the shadows and blush:

 

Inside flash cancam

I was curious about the publication itself and found this on Wikipedia:  "Its name derives from 'I Can Campus', because girls who read it are expected to become 'campus leaders'. The magazine was created for these fashion-conscious consumers, and offers the latest information on fashion, makeup, bags, accessories, etc. The magazine is a popular fashion resource to 1st and 2nd year office ladies as well as university students."  This is also Stila's main demographic (although I think the line is great for older women too!) so it makes sense that they teamed up with CanCam. 
 
I like that Stila is still doing product tie-ins, even though they're in a country outside of the U.S...they need to do more here!

Couture (fragrance?) Monday: Yves Saint Laurent Opium palettes

In honor of the 30th anniversary of YSL's Opium1 fragrance, the company released a limited-edition bottle and palette in the fall of 2007.  The palette features a red lacquered case with an exquisite phoenix and floral details.    

Ysl opium 07

While I'm not really sure what the reddish orange dot on the interior is supposed to represent, it could just be referring to the circle on the fragrance bottles themselves:

Ysl opium fragrance 
(photos from yslbeautyus.com)

The iconography of the phoenix is a little strange - maybe it's meant to represent the "rebirth" of the fragrance, but truthfully I can't find any concrete explanation of why the company went with a phoenix. 
In any case, I can understand why they would have released this to go with the fragrance's anniversary, but that doesn't quite explain why they came out with a limited-edition Opium fragrance bottle and a palette featuring a matching design in the fall of 2006. 
 
Ysl opium 06 
Both the bottle and the palette are adorned with a beautiful lotus flower, because, according to the company, the bloom represents “purity and splendour."   That's all well and good, but I think it would have been more interesting if they included a flower whose scent is one of the notes in the perfume, or if they wanted to be really adventurous, a poppy flower.1  ;)  Plus I'm not sure what "purity and splendour" have to do with the fragrance considering the Sephora description for it:
"Rarely in the history of fragrance has a creation embodied such enchantment, mystery, magic, and exoticism...Opium symbolizes Yves Saint Laurent's fascination with the Orient and his unique understanding of a woman's hidden emotions and inexplicable passions."  I think in this case though, "Orient" refers to China, since the company introduced many China-inspired fragrances in recent years. 
Over all, both of these palettes represent the designer's "fascination with the Orient"  and the spirit of the Opium fragrance - I like that the same image was used for both the perfume bottles and palettes.  And they're simply gorgeous to look at! 
 
1Allure reported that there was an entire museum exhibition devoted to the 30th anniversary of Opium in Paris, complete with a faux opium den.  The curator is most upset she was not able to attend! 
2 For a perfume blogger's perspective on the fragrance, click here.

Friday Fun: Disney for grown-ups

For Friday Fun today I'll be looking at two makeup companies that partnered with Disney to develop a collection of limited-edition items featuring Disney characters.  The first one is MAC's "Tint Toons" collection released in December 2005, consisting of five Tinted Lip Conditioners.  The other is Paul & Joe's Japan-exclusive collection launched in February 2008, which included two face powders, a hand cream and a lip balm.

I have four out of the five MAC Tint Toons.  I found the characters to be a bit unfamiliar, but then again I'm not a Disney expert!  The only ones I recognized immediately were Cleo (the goldfish from Pinocchio) and Daisy Duck.  The others are Tillie Tiger, Clarice (she's with Chip & Dale) and Miss Bunny (from what I can gather she's Thumper's better half.)  I'm wondering why MAC  and Paul & Joe chose these animal characters rather than the usual Disney heroines - Cinderella, Ariel, Sleeping Beauty, etc. - perhaps because they couldn't get the rights to the images?  Or maybe because they thought animals would be cuter?

Mac disney labeled

The one I am missing is Coquettish Clarice.  (Note to self:  scour e-bay for this.)

I managed to get my hands on the face powders and lip balm from Paul & Joe...still, I'd love to complete the collection with the hand cream!  

First, the face powders, featuring Flower and Bambi:

Pj disney top

Even the interior of the boxes has a design, and the powders themselves are lightly scented and come with an ultra-girly puff complete with a color-coordinated bow:

Pj disney boxes

Pj disney powders

Here's the lip balm featuring Marie from the AristoCats:

Pj disney balm

Finally, the hand cream with Lady:  (Note to self:  scour E-bay for this as well.)

Disney japan site
(photo from Paul & Joe Japan)

It's fascinating to think of these somewhat juvenile items being marketed to grown women, and what's astonishing is the demand for them.  In Japan the Paul & Joe collection sold out literally within 20 minutes, and the items then sold for double retail on Yahoo! Japan auctions.  Since the MAC collection wasn't limited to one country, it didn't go quite as fast, but still sold out within a few weeks of its release.  I'm guessing the bulk of the customers wasn't children either - these were being sold in department stores, not toy stores, and clearly meant for adult consumption.  So why did adults clamor for these Disney-themed cosmetics?   I feel the packaging is definitely cute without being saccharine or too childlike - I, for one, never feel silly or embarrassed taking out my Cleo's Coral Kiss balm to touch up, and cosmetics with fun packaging are always big sellers (the sustainability and growth of Benefit is proof of this.)   The most compelling reason I think women bought these hook, line and sinker though is my theory is that sometimes we want to be comforted by childhood memories, and are drawn to things that allow us to reminisce about a happy childhood.   I apply the same theory to the fact that  Philosophy's Cinnamon Buns and Chocolate Chip Cookies shower gels are best-sellers - it seems odd that grown-ups would want to smell like a bakery.  But these scents evoke pleasant and happy thoughts of growing up, of the freedom and lack of responsibility.  So too with these Disney products.