Shiseido

A vintage menagerie from Shiseido

Well well well, what have we here?

Plushies making new friends

To be honest, I really have no idea.  All I know is that when I searched for vintage Shiseido on Ebay, I came up with a spate of white porcelain animal figurines.  Some other things: 1. they represent the animals from the Chinese zodiac; 2. there were a few different designs of each animal; 3. I went into a frenzy trying to collect all of them (unsuccessfully), and; 4. they were produced, or at least sourced, by a company named the Connor Group for Shiseido.  What I'm struggling with is why they were made and for whom they were intended.  I'm also not certain about the exact dates of the various versions, since some of the sellers listed them as being from the '70s, others from the '80s, and still more were made in the '90s, according to accompanying paperwork. 

I'll go in the order of the zodiac, starting with the rat.  Cute, no?  Given the shiny finish (more on that soon) I'm assuming it's from 1972 or 1984, but it's impossible to say.

Vintage Shiseido Chinese zodiac rat figurine

Vintage Shiseido Chinese zodiac rat figurine

Next is the ox, from either 1973 or 1985.

Vintage Shiseido Chinese zodiac ox figurine

Vintage Shiseido Chinese zodiac ox figurine

Vintage Shiseido Chinese zodiac ox figurine

Here's a different version of the ox, which I think might be from the '90s.  I was able to save this image from the Ebay listing but unfortunately someone snatched up the figurine itself a while ago.

Vintage Shiseido Chinese zodiac ox figurine
(image from ebay.com)

Tigers!  This one came with a fold-out that made things even more confusing. 

Vintage Shiseido Chinese zodiac tiger figurine

Vintage Shiseido Chinese zodiac tiger figurine

The style of the figurine is consistent with ones that are from the '90s, which we'll see later in this post, but the paper it came with clearly indicates it's from 1974.  Plus, there's no mention of Shiseido anywhere, not in the letter or even on the figurine - the other ones with the shiny finish have "Shiseido Japan" printed on them.  The seller also included the original shipping box it came in to the U.S. from Japan, but there were no clues there either.

Shiseido/W.E. Connor letter

Here's a different tiger. 

Vintage Shiseido Chinese zodiac tiger figurine

RAWWWRRRR!

This rabbit could be from 1975 or 1987.  According to this Etsy seller who had one listed for sale previously, it's from the '80s, but without anything else to go on the date is uncertain.

Vintage Shiseido Chinese zodiac rabbit figurine

Vintage Shiseido Chinese zodiac rabbit figurine

My favorite is the dragon, again most likely from 1976 or 1988.

Vintage Shiseido Chinese zodiac dragon figurine

Vintage Shiseido Chinese zodiac dragon figurine

The snakes are pretty cool too, unfortunately I couldn't track them down.

Vintage Shiseido Chinese zodiac snake figurines
(image from hautejuice.wordpress.com)

The horse is also tricky.  This one could be from 1978, given that this Ebay seller has another style.  (I have one of them on the way to me).  I got so desperate for answers I actually asked the seller if they had any other information.  No answer yet.

Vintage Shiseido Chinese zodiac horse figurine

Vintage Shiseido Chinese zodiac horse figurine

This goat (or ram) is from 1991, according to the foldout it came with.  But it's in a similar style to the tiger that's allegedly from 1974, and also has the same non-shiny finish and no Shiseido name printed on it.  See why I'm frustrated?!

Vintage Shiseido Chinese zodiac goat/ram figurine

Poor little guy has a tiny chip on his nose.

Vintage Shiseido Chinese zodiac goat/ram figurine

Vintage Shiseido Chinese zodiac ram fold out

Another version of the goat/ram, which was also sold before I could get my hands on it...no clue as to when it's from.

The monkey is also perplexing.  This one is apparently from 1992.

Vintage Shiseido Chinese zodiac monkey figurine

Vintage Shiseido Chinese zodiac monkey figurine

Shiseido monkey figurine foldout

And here's a different version, from the same Etsy seller who had the rabbit for sale, so maybe this one is from 1980?

Vintage Shiseido Chinese zodiac monkey figurine

Shiseido Chinese zodiac monkey figurine
(images from etsy.com)

Here's this year's critter, which I also missed out on.

Vintage Shiseido Chinese zodiac rooster figurine

Vintage Shiseido Chinese zodiac rooster figurine
(images from worthpoint.com)

This cute little akita was another that got away.  I'm assuming this one is also from the '80s.

Vintage Shiseido Chinese zodiac dog figurine

Vintage Shiseido Chinese zodiac dog figurine
(images from etsy.com)

And finally, a little piggy, ostensibly from 1995. 

Vintage Shiseido Chinese zodiac pig figurine

Vintage Shiseido Chinese zodiac pig figurine

Sadly, I don't think I'll ever solve the mystery behind these figurines.  I emailed both Shiseido and the Connor Group for more insight and was quite disappointed at not hearing a word from Shiseido.  You would think a company that is so committed to preserving their history would be interested in hearing from someone who is equally passionate about it and get back to me.  I don't think it's a matter of them not having any information either - again, since they have a whole museum and are clearly dedicated to recording all aspects of the company, I just know someone there knows something about these figurines!  I bet all the paperwork related to them is sitting in a basement in Shiseido's headquarters, but no one can be bothered to do a little digging.  I did get a reply from the Connor Group but they had no idea what these were and asked for more information.  So I sent pictures of both the figurines and letter that came with the tiger and never heard back.  Sigh.  My best guess is that these were either gifts to employees or gifts for Camellia Club members - in researching the rainbow powders, I learned that the latter group had access to exclusive Shiseido items (um, how awesome are these Erté dishes?!)  However, most of the Camellia Club gifts are labeled as such, whereas there is no such notation on the figurines or the papers they came with.  Shiseido also seems to collaborate with companies for other non-makeup items, like this anniversary plate produced by Noritake, so maybe the figurines were just some random item they had for sale.  Still, it drives me crazy that I don't have a definitive answer.

At least the plushies are enjoying playing with their new friends!

Let's joust!

Wait, don't we need lances for that?

Do you have any idea as to why Shiseido made these figurines?  And which one was your favorite?

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The rainbow connection: Shiseido 7 color powders centennial revival edition

While color correcting seems like a new trend, my experience as a self-taught makeup historian tells me that it probably existed decades ago.  However, I had no idea that color correcting was in effect as early as 1917, when Japanese company Shiseido introduced their "rainbow" face powders.  In honor of the 100-year anniversary of this cutting-edge beauty development, Shiseido released the 7 Color Powders Centennial Revival Edition (that's a mouthful!), which is essentially a re-creation of the original powders using contemporary color correcting technology and ingredients.  The powders come in a gorgeous keepsake box adorned with concentric metallic rainbow lines. I am very fortunate to have such a kind and generous husband who procured this set for me for Christmas. :)

Shiseido 7 Color Powders Centennial Revival Edition

Shiseido 7 Color Powders Centennial Revival Edition

Shiseido 7 Color Powders Centennial Revival Edition

Does anyone know what this means? 

Shiseido 7 Color Powders Centennial Revival Edition

I always get positively giddy over a numbered edition.  In the eyes of a collector, numbering makes the item seem really special...even if there are 9,000 of them produced!

Shiseido 7 Color Powders Centennial Revival Edition

Shiseido 7 Color Powders Centennial Revival Edition

Shiseido 7 Color Powders Centennial Revival Edition

Shiseido 7 Color Powders Centennial Revival Edition

The box design is nearly identical to the original.  Shiseido was ahead of its time back then not just for product innovation but also for packaging.  Chapter 3 of an excellent dissertation entitled "Imperial Designs:" Fashion, Cosmetics, and Cultural Identity in Japan, 1931-1943" by Rebecca Nickerson sheds light on the design process.  In 1915 Shiseido's founder, Fukuhara Arinobu, unofficially passed ownership of the company to his son, Fukuhara Shinzo, who had been traveling domestically and abroad to study art and photography for a number of years prior.  The younger Fukuhara used his passion for art and aesthetics to form an official cosmetics division for the company and in 1916, he appointed a design team consisting mostly of artist friends he had met during his travels to create sophisticated, appealing packaging for all of Shiseido's products.  The creation of such a group, focused on cohesive design and marketing, was cutting-edge for the time.  Their artistic skill proved quite effective: "The design team came up with unique packaging for the face powder.  Each of the seven colors was in its own original eight-sided, white satin box, and the lids were embossed with two concentric gold lines and Shiseido's camellia logo.  Above the logo were the words 'poudre de riz', the French term for face powder, and below it in Roman letters, 'Shiseido, Tokyo'.  The package design was simple yet sophisticated and conveyed a sense of the foreign, which was exactly what Fukuhara wanted consumers to associate with the Shiseido brand. This was Shiseido's second attempt to introduce Western face powders to Japanese consumers.  While most women could not afford or had little interest in Western face powders in 1906, by 1917 consumption was on the rise and greater numbers of women were eager to embrace this new trend in beauty culture.  The flood of modern Western culture, Hollywood films, and a general enthusiasm for 'Americanism' also increased demand for modern fashion and cosmetics.  Shiseido was one of a number of companies to introduce similar face powders around this time, and the 'Rainbow Face Powder' succeeded in making Shiseido a visible player in the cosmetics market." (p. 103).

Shiseido 7 color face powder centennial edition

I was so hesitant to try to peel off one of the seals to open the box, but I managed to do so without ripping it.

Shiseido 7 color face powder centennial edition

For comparison's sake, here are photos of the original powders and you can see more pictures of them from the Shiseido Museum here.  I think the only differences are that the new revival ones are covered in a fabric material whereas the old boxes seem to be made from cardboard (I don't think it was satin), and the camellia logo is at the top of the powder covering in the revival versions - the originals don't seem to have the logo on the inside.  I'm guessing the old ones didn't have the color-coded seals on the boxes either.

Shiseido vintage rainbow powders(image from davelackie.com)

Anyway, why were these so groundbreaking?  Well, besides the design, colored face powder didn't really exist back then.  I've mentioned this excellent paper from art historian (ahem) Gennifer Weisenfeld before, but here's another excerpt explaining why these were a breakthrough: "Tinted face powders were exceedingly rare in prewar Japan and Shiseido pioneered them early on with a series of colors under the brand name Poudre de Riz. The female entertainers (geisha) who worked in nearby Shinbashi and who were loyal Shiseido customers particularly liked the green and purple powder colors because they were thought to flatter the complexion under electric lighting."  Not only did these powders have color correcting ability in less than ideal lighting conditions, Shiseido maintains they were a way for women to "match their face powder shade to their attire."  This was in keeping with the shift towards more Western styles and a desire for more natural looking makeup.  "Gradually, as Japanese cosmetic practices changed over time and moved toward a greater naturalism, the traditional thick white cosmetic foundation (o-shiroi) ceased to be used for daily wear." Finally, the rainbow powders, quite simply, were among the first steps in customized makeup that encompassed a much wider range of colors than were available previously.  This in turn allowed Shiseido to reach a significantly greater portion of the cosmetics market, since the colors could be mixed to suit one's skin tone. Says Jessica Guerra, author of "Consumerism, Commodification and Beauty: Shiseido and the Rise of Japanese Beauty Culture" (another fantastic scholarly piece!), "Through different combinations of the seven provided colors, consumers could create their own shades and color palettes. Understandably, this would mean increased international appeal and marketability as racially diverse consumers could purchase Seven Colors Face Powder and create their own personalized shades based on preference." (p. 29).  Indeed, even today Shiseido touts the customization ability of the revival powders, noting that they also give one "the freedom to experiment and create the most beautiful finish for your skin."

Shiseido hadn't completely abandoned the idea of reviving their rainbow powders until now.  I couldn't read this whole article because it's behind a paywall (thanks, jerks), but apparently in late 2001 the company released a rainbow powder available only to their Camellia Club members:  "Shiseido has resurrected a face powder-Rainbow Face Powder-that debuted in 1917 but in a way geared to the woman of the 21st century. The debut product featured seven colors-white, yellow, flesh, rose, peony, green, and purple-instead of the typical white to offer women the shade that best enhanced their facial features and to create an appearance more suited to the increasingly popular Western-style fashions. Renamed La Poudre Ruisselant, the face powder is sold in specially designed container with lids shaped like a camellia blossom-the symbol of Shiseido."  I tried my darndest to find a photo of this "specially designed container" but only turned up a picture of the refill.

Shiseido Poudre Ruisselante refill
(image from honoaka-japan.jimdo.com)

While I couldn't find a photo, I do think it's interesting to note that Shiseido tried revamping their rainbow powders previously.  Maybe in 2001 the makeup world at large wasn't yet receptive to color correcting and that's why Shiseido offered the Ruisselante powder to only a handful of consumers.  But as color correcting has been all the rage for the past couple of years, now is a great time to re-introduce these to the public, not to mention the fact that it syncs perfectly with the 100th anniversary of the products' debut.  I love how they updated the packaging too - very similar to the original but just enough details to make it modern and special enough to commemorate the anniversary.  I'm still drooling over the shiny rainbow on the box, and the numbering...well, that's like collector's catnip. 

What do you think of this set?  Do you color correct at all?  I do but with liquid or cream concealer rather than powder. :)

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Couture Monday: Yohji Yamamoto for Shiseido

I spotted this palette way back in the fall at British Beauty Blogger and knew I had to get my hands on it.  Shiseido teamed up with Japanese fashion designer Yohji Yamamoto to create their Festive Camellia palette for the holiday 2015 season.  As you might know, Shiseido's symbol is the camellia flower, and they asked Yamamoto to come up with a palette design that portrayed both the significance of the camellia for the company's history and the designer's unique aesthetic.  Yamamoto explains, "The camellia flower is always beautiful… at the moment when it blossoms with its greatest energy, and even at the moment when it dies. It does not die away by losing its petals like other flowers, but instead ends its life in its full blossom and form. By depicting this beautiful camellia, filled with dignity and vitality until the end of its life, I have related the camellia's most beautiful moments to those of a woman."

Shiseido Festive Camellia

As with the MAC Guo Pei collection, the palette is encased in fabric.  I'm not sure how well that would hold up in one's makeup bag, but it's lovely nonetheless.  According to the Shiseido website, it's silk:  "By getting the full cooperation of Y's creative support, silk has been used on the palette just like it is used in Y's clothes; and it has been specially printed in Kyoto."

If you look at the leaf on the upper left, you'll see a green beetle - I have to admit I didn't even notice the little guy hiding there until I read the palette's description!

Shiseido Festive Camellia palette

Here's a detail of the fabric.

Shiseido Festive Camellia palette

The camellia-inspired colors were chosen by long-time Shiseido adviser and makeup artist extraordinaire Dick Page, who named each color individually. 

Top row: Snow and Velvet

Middle row:  Japonica, Winter Rose, and Petal

Bottom color: Heart

Shiseido Festive Camellia palette

Shiseido Festive Camellia palette

The palette came with a little brush set.

Shiseido Festive Camellia brushes

I was slightly disappointed that the pattern didn't line up on the brush set tube.

Shiseido Festive Camellia palette

Shiseido Festive Camellia brushes

Despite Yohji Yamamoto having runway shows since 1981 (he established his line in 1972) I wasn't familiar with the name at all.  So I played one of my favorite games and set about exploring his work and seeing whether the palette is a good representation of it.  There is definitely a resemblance to Yamamoto's overall design - not one season in particular, but his general emphasis on asymmetry and deconstruction.  Obviously designers have to know how to manipulate fabric, but this is one area where Yamamoto truly excels.  Gathering, folding, wrapping and pleating fabric to create one-of-a-kind silhouettes is another hallmark of his work.  He says, "Fabric is everything. Often I tell my pattern makers, "Just listen to the material. What is it going to say? Just wait. Probably the material will tell you something." He's like the fabric whisperer. :)

Some of my favorite examples:

Yohji-yamamoto-spring-2016

Yohji-yamamoto-spring-2005
(images from vogue.com)

I especially loved these two dresses.

Yohji Yamamoto dress, 2000

Yohji Yamamoto dress, 2000
(images from metmuseum.org)

As for the palette, I was definitely seeing how Yamamoto's shapes influenced the design.  The hems on these dresses from the spring 2013 collection, for example, remind me of the asymmetrical corner of the palette as well as the mirror:

Yohji-Yamamoto spring 2013

And the floral print is reminiscent of those that appeared in his fall 2014 show, with the same voluminous, detailed petals.

Yojhi-Yamamoto-fall-2014(images from vogue.com)

Once again, a cosmetics company plucks a designer from the high fashion world that I wouldn't have otherwise known about and allows me to have a little piece of couture in makeup form.  I can honestly say that Yamamoto is like nothing I've ever seen, and he did an excellent job translating his work into the palette (although I think a black background instead of purple might have been a better choice, given how ubiquitous it is in all of his collections.)

What do you think?

 


Quick post: Vintage Shiseido ads and some phenomenal brand research!

Once again I have no recollection of what I was searching for when I unearthed this post featuring 25 exquisite vintage Shiseido ads over at a lovely illustration blog called 50 Watts, but oh, what a find.  I picked out a few of my favorites but you really need to check out all of the ads, as they are truly amazing.  

I'd give my eye teeth to acquire either this ad or the products featured in it.

Shiseido ad, 1937

Such an ethereal scene...they really don't make illustrated ads like this anymore!

Shiseido ad, 1938

These last two from the '50s take quite a modern, graphic turn.

Shiseido ad, 1955

Shiseido ad, 1959
(images from 50watts.com)

As you may know, Shiseido has its own museum, so it's not totally surprising that someone was able to get these images.  However, even with such a well-preserved history, I was absolutely floored to see an 84-page essay on Shiseido's advertising in the early 20th century, which is linked in the post at 50 Watts.  Gennifer Weisenfeld, a professor at Duke, authored "Selling Shiseido:  Cosmetics Advertising and Design in Early 20th Century Japan" for MIT's Visualizing Cultures curriculum (which sounds seriously awesome).  Because I'm a dork I printed out the whole thing so I can make notes on it as I read.  I'm only about halfway through - over 1200 subscriptions in Feedly takes up most of my reading time - but so far it's amazing so do check it out.  You also need to set aside an hour or so to take a gander at the image galleries, which include a staggering amount of even more ads, plus images of old stores and gifts from the Camellia Club.  And if you want to get really nerdy, you can download the handouts from the course.  Enjoy...and remember, as I've been saying for years, there's a place for beauty in academia and museums.  This is the best proof I've come across in a while.  :)

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Highlights from the Shiseido Corporate Museum

Here's another museum to which I must make make a pilgrimage!  In lieu of actually visiting, I've selected a few highlights from their collections.  (Sorry the pictures are so small - not sure why they have such teeny pics).

Here is one of the original bottles of their best-selling skin treatment Euderline from 1897, along with a bottle of their camellia perfume from 1917.  "The name Euderline was also novel for the time, taken from Greek words meaning 'good' (eu) and 'skin' (derma). The 'red wine' appearance of the lotion earned it the nickname 'Shiseido red water' among users."  

Shi-euderline-perfume

Rainbow Face Color Powders (1917) were cutting-edge for their time, while the design on the box of the Modern Face Color Powders (1932) is a good representation of both fashionable young city ladies and the company's pre-war aesthetic.  The Rainbow powders were among the first face powders to come in colors other than white, including yellow, rose, green and purple, to allow women to match their powder to their clothing.  The Modern Face Color Powder box was designed by Yamana Ayao, and shows "a beautiful harmony of Art Nouveau and Art Deco elements."

Shi-powders

We also have some lovely ads, reproductions of which were used in Shiseido's exhibition at the Palais de Tokyo earlier this year.

The one on the left was desgined by Yabe Sue in 1925 and perfectly represents the Art Nouveau style, and the one on the right is from 1930 and depicts two women, one clad in an elaborate 18th-century French-looking frock and the other in a traditional Japanese kimono.  The meaning is unclear - is there a rivalry going on between East and West or is Shiseido showing their attempt to bridge the gap between their customers living in those two spheres?

Shi-earlierposters

These next two are from 1938 and 1961.  The earlier one, designed by Yamamoto Takeo, looks vaguely surreal to me with the woman's profile seemingly floating amongst Magritte-esque clouds.  But according to the website, "the poster is from the period around the 1930s when Shiseido's chain stores began using display windows. The Shiseido designers from this period were successful in creating images of feminine beauty that anticipated the changing times, and contributed greatly to bolstering the Shiseido image.  The later one was designed by Mizuno Takashi and is from the company's first "campaign-style promotion" for a new line called Candy Tone.

Shi-posters

Some other highlights of the permanent collection include an entire wall showing the evolution of the brand's packaging:

Shi-packaging

And a display showing how the typeface and camellia logos also changed over time:

Shi-typefaces

Shi-paintsSomething else that I love about this museum (and something that I try to do with the Makeup Museum) is the launching of special exhibitions.  In 2009 the museum showed "The Pleasures of Colors:  Shiseido Paint Sets" which looked at the crayons, paints and other art implements the company produced for a brief period in the late 1950s.  But these weren't makeup items aimed at women - these were art sets intended for children in order to introduce them to drawing and painting.  "These included a string of ground-breaking new products that helped to guide Japan's new art education, and many featured charming packaging that encouraged children to try their hands at pictorial art. This exhibition highlights how well these colors have retained their bright appeal over time, and explores how they contributed to a next generation of education in Japan."

Shi-lipstickThe current special exhibition is devoted to lipstick called "The Excitement of Lipstick:  Color, Form, Spirit."  Here's the description from the website:  "Lipstick can be considered the most striking and important element of women's makeup. Even just a little bit of lip coloring can lend an “adult” sophistication to the face of a child, bring an air of specialness to an otherwise ordinary day, give rise to numerous and various female expressions, and even embolden the spirit.  This exhibition, with its display spaces reminiscent of show windows, presents these appealing aspects of lipstick in various visual and entertaining ways.

The exhibition is organized around three themes—Lipstick Colors, Lipstick Shapes, and Lipstick & Spirit—and will focus on the beauty of lipstick itself while exploring some of the unseen relationships women have with this essential of the makeup kit. It will also include some hands-on displays where visitors can explore the enjoyment of lipstick experientially, including a corner for trying on various lipstick shades and computerized tablet stations where visitors can simulate applying their own makeup."  (Note to self:  steal this idea.)

I desperately want to go!  What say you?

(all images from group.shiseido.com)


Happy 140th, Shiseido!

Shiseido's been rolling out new products and doing lots of events in honor of their 140th anniversary this year.  To add to the celebration, the company released this lovely camellia highlighting/blush compact.

IMG_6622

IMG_6632

IMG_6637

With flash:

IMG_6640

The Shiseido Corporate Museum (more on that tomorrow) hosted an exhibition on the company's use of the camellia.  "In 1915, Shiseido's first president Shinzo Fukuhara replaced the hawk emblem trademark used by the company's original pharmacy business with a camellia blossom. Ever since, this camellia trademark has been closely and fondly associated with Shiseido as a company.  What does the camellia mean for the Japanese people? What does it mean for Shiseido? As the camellias came into bloom to welcome Shiseido's 140th anniversary this year, the year's first planned exhibition considered the history of the Japanese people's relationship with the camellia, and looked back on the history of the company's camellia-related products and designs using the camellia motif."  I would have given my right arm to see this exhibition, but Japan is a long way off for a quick museum visit!  Fortunately, at their website Shiseido fills us in a little bit as to the meaning of the flower for their brand. "When the company was known as a pharmacy, its trademark was a brave hawk, but when it shifted its focus to cosmetics, it was thought that the stern image of a hawk was unsuitable. It is said that the camellia was chosen because the best-selling product was Koyu Hanatsubaki (hair oil; Hanatsubaki is Japanese for camellia).  At that time, trademarks in Japan were typically traditional patterns from ancient family crests, but the Western design of the camellia mark was a great novelty.  The camellia trademark was designed by the company's first president, Shinzo Fukuhara. The original nine camellia leaves were reduced to seven by the Design Department staff. In 1918 its design was near today's, and in 1919 the trademark was registered. Many small changes have been made since, and in 1974 the present design was decided on."

Additionally, there was once something called the Camellia Club - a membership service for loyal Shiseido customers that was launched in 1937.   Club members received exclusive pamphlets and invitations to beauty classes.  The biggest spenders received commemorative gifts - I'm thinking this is sort of like Sephora's VIB program in which customers can become "VIBs" after spending $350 in a given year.  "The first year's gift was an art deco metal vanity case, the following year's was a Nishijin handbag, and in following years continued with ceramic sash clips and other luxurious items."  While I enjoy the more modern perks of today's membership programs (free samples, discount codes, etc.), receiving keepsakes from the company sounds great to a collector like me.

Stay tuned for more on the history of Shiseido tomorrow, when I will highlight some pieces from their museum.