Curator's Corner, 3/5/2017
Makeup as Muse: creative recycling

Friday fun: Julie Verhoeven for Marc Jacobs

If the psychedelic, whimsical illustrations created by British artist Julie Verhoeven for Marc Jacobs Beauty don't seem familiar to you, it's because they are quite a departure from the relatively restrained style she went with for MAC's Illustrated collection in 2012.  Five years after the MAC collaboration, Verhoeven has again made her mark on the makeup world by working with Marc Jacobs on his spring 2017 collection, lending her talents to create 2 makeup sets, both of which I purchased. 

Marc Jacobs Beauty x Julie Verhoeven

The Enamored with a Twist set features a mishmash of motifs, including a clothespin, a disembodied mouth with a row of rainbow colored teeth and couple of goofily grinning faces.  According to the product description, Verhoeven was aiming to create "modern cartoon imagery".  Cartoony it is, but to my eye it has more of a '70s feel.

Marc Jacobs Beauty x Julie Verhoeven

Marc Jacobs Beauty x Julie Verhoeven

Three glosses in lovely spring shades are included in the makeup bag.

Marc Jacobs Beauty x Julie Verhoeven

Marc Jacobs Beauty x Julie Verhoeven

Velvet Reality is the name of the other set.  This one is my favorite of the two, as I love that frog's face!

Marc Jacobs Beauty x Julie Verhoeven

The set contains mascara, a cream eyeshadow stick and eyeliner.

Marc Jacobs Beauty x Julie Verhoeven

Marc Jacobs Beauty x Julie Verhoeven

The illustrations are crazy and eye-catching enough as it is, but what I appreciated is that they were different from those from the Marc Jacobs fashion collection.  Although, I wouldn't have minded if they had simply chosen a couple and slapped them on the sets - I still would have bought them hook line and sinker.  They're just so fun!

It was quite an extensive lineup so I'm sharing only a few pieces. 

Marc Jacobs x Julie Verhoeven

"With Marc Jacobs I tried not to be too polite with the graphics, sneaking in some phalluses and domestic appliances that sort of have no reason to be there," she says in an interview.  Indeed, with her Instagram hashtags for these pieces like "#phallicmushroom" and the bizarre inclusion of toasters and vacuum cleaners, her description is on the nose.  Of course, as with the makeup bags, the "Pill Popping Amphibian" is my favorite motif - he has the silliest expression.

Marc Jacobs x Julie Verhoeven

Marc Jacobs x Julie Verhoeven

Marc Jacobs x Julie Verhoeven

Marc Jacobs x Julie Verhoeven

Marc Jacobs x Julie Verhoeven

I love spike details so these shoes were right up my alley.

Marc Jacobs x Julie Verhoeven
(images from marcjacobs.com and saksfifthavenue.com)

Verhoeven is truly multi-talented.  In the time since I last explored her work, she continues her illustration and fashion endeavors, but has also been dabbling in performance art with some pretty captivating shows in 2014 and 2016.  Still, I felt like these trippy, out-there illustrations were quite different from the rest of her work...until I realized she had collaborated before with Marc Jacobs all the way back in 2002 for a line of Louis Vuitton bags.  As it turns out, this groovy style isn't new territory at all for Verhoeven - right down to the frog motif, the designs for Jacobs this time around are very similar to the ones produced during their previous collaboration.

Louis Vuitton x Julie Verhoeven

Louis Vuitton x Julie Verhoeven

Louis Vuitton x Julie Verhoeven
(images from fashionphile.com, therealreal.com and chercoulter.com)

Getting back to makeup, I love the soft pastel shades included in the sets, but I'm more enamored of Verhoeven's own style.  An article in the Guardian describes her bold cosmetic choices: "Verhoeven herself is a jumble of different shades: at 9.30am she is sporting cobalt blue eyeliner, hot pink lips and cheeks and a whitened face, alongside blue tights, coral nail polish and a multicoloured dress. And somehow it all fits together. 'I can’t leave the house without the face on, I’ve got that down to under five minutes,' she says. 'It’s also a layer and a disguise, in a way – I’m aware I’ve got a masculine face, so the makeup is supposed to make me disappear. But really it’s absurd because it does the opposite.'"  She definitely gives me confidence to continue wearing crazy makeup colors as I approach middle age...although I'm not a cool artist so I don't know if I could pull it off.
 
Julie Verhoeven
(image from thekinsky.com)
 
Julie Verhoeven
(image from frieze.com)
 
What do you think of this collab?  Do you prefer Verhoeven's more traditional fashion illustrations of women, such as the ones for MAC, or her more surreal style?

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