« October 2015 | Main | December 2015 »

November 2015

Curator's Corner, 11/29/2015

CC logoCatching up on links from the past two weeks.  I didn't plan on taking this past week off from blogging, but last weekend I enjoyed a pre-Thanksgiving/belated birthday celebration with my parents and didn't get a chance to prep any posts.  Hopefully I can stay on top of everything this week.

- Sephora's cool new concept store opened with much fanfare, while K-beauty go-to Peach & Lily announced a series of in-store shops at various Macy's.

- Still can't wrap my head around how this new hack for undereye bags would be effective.

- The latest hair trends include hair strobing (as with makeup, isn't this just highlighting?), sunset hair and macaron hair.  As for nails, keep them warm and cozy with a cable-knit mani.

- Beard ornaments are so 2014.  Guys, try a glitter beard instead.

- Another beauty-related health hazard has reared its ugly head.

- Amazing.

The random:

- This piece at XO Jane really resonated with me, for obvious reasons.

- The bad-ass award of the week goes to this woman, who completed a college exam while giving birth.

- If you have anyone on your holiday shopping list in need of new underwear, might I suggest these bacon-scented undies?  Or how about this Golden Girls-themed set?  (Seriously, WTF?)

- Rolling my eyes so hard at this.

- In tattoo news, I can't believe so many people willingly signed up to get a mystery tattoo, while this very brave model received no fewer than 11 tattoos illustrating various styles throughout history.  If a real tattoo isn't your thing, you can check out the newly opened Tattly shop in Brooklyn, or try out these lovely winter-inspired temporary tattoos.

Now for the important stuff:  who's ready for Cyber Monday?  Any deals calling to you?

 


Friday fun: Fantasy collab: Broad City x Ardency Inn

FINALLY!  I've been waiting for months to find out when season 3 of Broad City will debut, and it's just been announced that our fearless heroines Abbi and Ilana will be back on February 17, 2016.  In honor of this momentous event, I'm pleased to share a post I've been working for a while now in breathless anticipation:  a fantasy Broad City makeup collection!  I had a tough time selecting the company that would team up with them - contenders included ColourPop, Urban Decay and of course the ever-popular MAC - but I ended up with Ardency Inn since they are New York-based and I felt both they and Broad City capture the feel of NYC so well.  Plus, one of my favorite scenes involves Abbi shopping at Whole Foods with Bingo Bronson, in which he requests that she purchase, among many other things, manuka honey ("So reasonably priced!  Buy me that, Abbi!"), and Ardency Inn offers manuka-infused eye shadows, so I think that was a sign I made the right choice.

I raided my husband's Pantone swatch book and got to work on choosing colors.  These aren't the exact shades I'd come up with, especially since they look so different on screen than in the book, but they give you an idea. All of the outer packaging would feature Mike Perry's illustrations from the show's opening credits

First up, lipsticks and eye liner.  I'd use this image for the packaging (both the boxes and tubes):

Broad City opening credits

And here are swatches.  Val About Town and Last Supper would be satin finishes, Vulvarine and Pegasoos would be matte, and Wanna Fook? and Working Girls would be glossy and sheer.  Yas Queen would be an existing product - Ardency Inn's Punker ("the world's baddest eyeliner) - to help you achieve Ilana's killer eye makeup in the rooftop party scene in the "Fattest Asses" episode.  I have pretty specific reasons as to why I chose the shades I did but frankly I'm too lazy to explain what went on in my head for every single color.  Generally speaking, I tried to pick out colors that were both wearable and fun, and that were borrowed from a beauty look one of the girls wore at one point or at least had something to do with a particular episode or scene.

Broad City fantasy makeup collection

Now, I know Ardency Inn's current product lineup doesn't include nail polishes, but I have a feeling they'd simply have to formulate something for this collection - the girls enjoy polish and getting manicures.  Shades would include Garol (sheer ivory beige, just like a spoonful of her beloved yogurt), Kirk Steele (dark silver) and Bingo Bronson (blue creme with orange and red glitter - unfortunately I couldn't figure out a way to represent the glitter in the swatch.)  Packaging and swatches:

Broad City by Mike Perry

Broad City fantasy makeup collection - nail polishes

You can also sport Abbi's "Famous Favorites" food/celebrity matchups on your nails via these cool decals.  I think Abbi would probably have a way to redesign them slightly to properly fit both the celebrity's name and food item on the decal - again, this is just to give you a rough idea.  Of course, if these don't appeal to you you can always get this set of decals; however, I think my idea is way more creative.  (I swear I didn't know Broad City nail decals were an actual thing you could buy until after I got the idea for mine...on a whim I googled and was floored to see someone else had thought of them.)

Broad City fantasy makeup collection - nail decals
(images from famousfavorites.tumblr.com)

Next up, palettes.  Adrenaline! is for the days you need an extra shot in the arm (or leg, as the case may be), full of bold, bright colors.  Nature's Pocket consists of more, well, natural shades - neutrals for a range of skintones.  Hopefully, anyway.  It's very tough to do that with only 6 colors but I didn't want it to be some kind of ginormous palette as I didn't feel like it was in keeping with Abbi and Ilana's characters.  And where would we be without the guys that also make us laugh?  So I had to do a Boys of Broad City mini cream blush palette.  I left out Trey because one of the nail polishes was named after him...or rather his, ahem, alter ego.  ;)  Outer packaging for each palette and their respective swatches are below. 

Broad City opening credits

Broad City opening credits

Broad City opening credits
 

Broad City fantasy makeup collection

There will also be makeup pouches to show off your fandom. One would use another Mike Perry illustration but the other would feature the map of NYC drawn by Abbi:

Broad City opening credits

Broad City map by Abbi Jacobson
(images from mikeperrystudio.com and huffingtonpost.com)

I was originally going to do a brush set too, but, again, it didn't feel like it would be consistent with their characters. I can't see either Abbi or Ilana using brushes regularly.  Abbi seems the type to use the applicators that come with the product, while, on an average day (i.e., not when she's going to a fancy birthday dinner or applying makeup to a nearly unconscious Abbi), Ilana would most likely just smear everything on with her fingers.

Broad City fans, what do you think?  Does my imaginary collection reflect the essence of the show and its ever-hilarious characters?  Would you buy any of the collection if it somehow became a reality?

 

 


Makeup as Muse: Cosmetic "ink blot" tests

Be still my ink blot- and makeup-loving heart!  I came across these images at AnOther Magazine earlier this week and had to share.  I've always been fascinated by Rorschach tests and what people see in them, despite their serving no real scientific or diagnostic purpose.  As their value in terms of psychological evaluation has long been debunked since the height of their use in the 1960s, Rorschach-inspired prints are now mostly relegated to art and decor.  And I couldn't be happier about that - as of late I've been admiring everything ink blot, from rugs to tiles, plates and pillows.  So when AnOther married my love of ink blots and makeup for the magazine's dedicated beauty week I just about died.  The brains behind these wonderful creations are fashion photographer Agnes Lloyd-Pratt and set designer Victoria Spicer, who were partially inspired by Lloyd-Pratt's childhood experimentation with the process to make masks.

I think what I was most blown away by was the fact that they kindly included the exact products used to create the pictures, so beauty junkies may have fun seeing some of their favorite products in a totally new context.  Here we go!

NARS Nail Polish in Night Owl and MAC Nail Polish in Rain of Flowers:

AnOther Magazine - Rorschach tests made with makeup

Instant Glow Bronzing Rocks in Pink Bronze by Seventeen, MAC Nail Varnish in Mean and Green, Stay Pout Lip Colour in Infrared by Seventeen:

AnOther Magazine - Rorschach tests made with makeup

Maybelline Super Stay Gel Nail Color in Crystal Clear, Sleek Candy Tint Balm in Sherbet, Instant Glow Bronzing Rocks in Pink Bronze by Seventeen, Sleek Blush in Pink Lemonade

AnOther Magazine - Rorschach tests made with makeup

YSL Nail Polish in Jaune Babouche, NARS Pure Radiant Tinted Moisturiser in Seychelles:

AnOther Magazine - Rorschach tests made with makeup

MAC Nail Polish in Mean and Green, Clinique Superbalm Moisturizing Gloss in Rootbeer, Josie Maran Lip and Cheek Creamy Oil in Everlasting Honey, Fresh Gloss Lip Balm in Coral Glow Number 2 by Burberry:

AnOther Magazine - Rorschach tests made with makeup

Super Lash Mascara in Brown/Black by Seventeen, Sleek i-Lust Eyeshadow in The Gold Standard, Maybelline Super Stay Gel Nail Color in Crystal Clear:

AnOther Magazine - Rorschach tests made with makeup

MAC Lipmix in Cyan, Barry M Flawless Matte Finish Oil Free Foundation in Beige 532:

AnOther Magazine - Rorschach tests made with makeup

I'm seeing Hungry Hungry Hippos in this one, ha!  Butter London Nail Polishes in Tramp Stamp and Brown Sugar, Maybelline Dream Touch Blush in Berry, OCC Lip Tar in NSFW:

AnOther Magazine - Rorschach tests made with makeup

Same products as the one above:

AnOther Magazine - Rorschach tests made with makeup

Super Lash Mascara in Brown/Black by Seventeen, Sleek i-Lust Eyeshadow in The Gold Standard, Maybelline Super Stay Gel Nail Color in Crystal Clear:

AnOther Magazine - Rorschach tests made with makeup

These are wings, yes?  Instant Glow Bronzing Rocks in Pink Bronze by Seventeen, MAC Nail Varnish in Mean and Green, Stay Pout Lip Colour in Infrared by Seventeen:

AnOther Magazine - Rorschach tests made with makeup

 Same products as the one above:

AnOther Magazine - Rorschach tests made with makeup

NARS Nail Polish in Purple Rain, OCC Lip Tar in Digitalis, Lip Couture Liquid Lipstick in Lollipop, Stay Pout Lip Colour in Infrared by Seventeen:

AnOther Magazine - Rorschach tests made with makeup
(images from anothermag.com)

Are any jumping out at you?  What do you see?

 

 

 


There's "snow" beauty like Maquillage

I meant to snap up the Snow Beauty powder from Shiseido's Maquillage line when it was released for the 2014 holiday season, then ended up completely dropping the ball.  This year when I saw the powder was returning I was determined not to miss out.  (You can see a full review of the 2014 powder over at the excellent Silverkis' World).  While the 2015 powder is similar to last year's, there are a couple of additional touches that, in my opinion, make it even prettier.  The Snow Beauty powders have a different design each year centered on "moments of beautiful snow" taken from all over the globe.  This year's theme is Night Snow Flower, which features "snow flowers dancing in the sky of Nordic Finland" and is based on the 24-hour period of darkness that occurs once a year:  "This city has a night called Polar Night where the sun does not rise all day.  A moment of magical snow flowers illuminating the deepest night sky is captured in the compact."  I'm not sure whether the description meant "country" and not "city", as Finland is a country, but at least there was an attempt to describe the inspiration behind the pattern.  Or perhaps the "city" is in fact Helsinki, since it's referenced in the short film Shiseido created to go along with the compact's release.  (Alas, I couldn't fully understand it since it's in Japanese, and Google Translate was, once again, no help when I plugged in the film's description...something about an abominable snowman?!)

Maquillage Snow Beauty 2015

I know the outer casing is plastic but the rest of the compact is metal, so it's a nice substantial weight that doesn't feel or look cheap.  The snowflake pattern is just lovely and the large snowflake at the top has a subtle aurora borealis finish that catches the light beautifully.  It also reminds me of Dior's Cristal Boreal pendant from 2009.

Maquillage Snow Beauty 2015

The puff is adorned with a cute little golden snowflake.

Maquillage Snow Beauty 2015

Whereas last year's Snow Beauty only had the Maquillage name engraved in the powder, this year's version spells out the product name with a smattering of snowflakes.

Maquillage Snow Beauty 2015

All in all, a great addition to the holiday exhibition lineup.  :)  What do you think?  And can you help me figure out what the film was about?

 

 

 

 


Curator's Corner, 11/15/2015

CC logoLotsa links this week!

- Hair trends for the week include glitter roots, secret rainbow hair, and for the guys, clip-in man buns.  Refinery29 also offered a history of blue hair.  While it was interesting, I have to admit I was disappointed there was no mention of Marge Simpson.

- As a long-time Allure fan, I was saddened to read of founding editor Linda Wells' departure from the publicationAllure has been my favorite magazine for years, and I'm sure it's due in no small part to Wells' talent.  Hopefully former Nylon editor Michelle Lee will continue the quality content.

- Here's a nice little history of contouring.

- Apparently Victoria's Secret Bombshell perfume makes an excellent mosquito repellent.  I can't say I'm surprised.

- I guess I should be grateful that I get any sort of discount for being a Sephora VIB Rouge, but I was peeved that our annual 20% discount was only valid for 3 days.  I don't like that they changed the VIB Rouge/VIB sale to have separately timed tiers this year, and I wasn't the only one.

- In crazy beauty treatments this week we've got a facial mist that contains catnip, lip microneedling (ouch!) and yet another facial that involves bodily fluids. Yuck.

- One thing I didn't cover in my history of fake freckles was the idea of temporary freckle tattoos - I had no idea these existed.

- As for real tattoos, I'm currently researching where to get one (finally going to take the plunge after 15 years of wanting one but not getting it because of everyone telling me not to), and I can safely say that using your own personal tattoo machine is NOT the way to go.  Leave tats to the professionals, kids.  Speaking of which, I came across this awesome blog (run by the same person who writes ExhibiTricks) - I hope I can submit my tattoo shortly.

- I saved the best for last!  You might remember last week I linked to the new song "Eating Makeup" featuring my idol Kathleen Hanna, and this week the video was released.  Bust described it as "Pee-Wee's Playhouse meets John Waters", and that is dead on.

 

The random:

- In '90s nostalgia, the sweater Kurt Cobain wore on a 1993 performance on MTV's Unplugged fetched $137,500 at a recent auction in LA. #worthit

- Cracked up at this.

- To the people freaking out about the Starbucks holiday cups:  you should be offended by these sweaters instead, courtesy of Nordstrom and Target.  Also, enjoy these alternative cups.

- I knew it was coming to an end, but I'm so sad nevertheless.  One of my all-time favorite TV shows started its final season this week. Fortunately there was this oral history to ease the pain.

What's been up with you?

 


Ghosts of Christmas makeup past: A serendipitous Sulwhasoo find

A few months ago I was contacted by a reader who had two brand new Sulwhasoo limited edition compacts available for purchase.  The circumstances surrounding how she acquired the compacts were quite sad, but having no use for them and wanting nothing more than for these items to go to a good home, she contacted me to see if I could take them off her hands.  I agreed to buy the 2014 holiday Shine Classic compact (at an extremely generous price, which was very kind of her!) to help build the Museum's collection of finely crafted compacts, as this Korean luxury brand is well-known for its quality.

Sulwhasoo holiday 2014 Shine Classic compact

According to the press release, Sulwhasoo collaborated with artist Hyun Kyung Lee to create the mother-of-pearl design.  Attempts to find any of her other work proved fruitless for me, but the description of the compact is as follows:  "Mother-of-Pearl signifies wealth and elegance...for the design on the case, Hyun Kyung Lee uses small rectangular fragments of the Mother-of-Pearl to envision a plum blossom design.  The rectangular pieces which also represent elegant Korean women, to express a more natural and beautiful plum blossom than a plum blossom in curves. This is done deliberately to add a modern touch to the Shine Classic design. The translucent white plum blossom is placed on top of the background design to enhance the natural colors of the Mother-of-Pearl resulting in an exquisite contrast design.Pistils of plum blossoms are then placed at the center of the plum blossom to symbolize elegance and dignified beauty. Lacquer finish is then thinly applied to penetrate the background color to exude the natural bright luminescent colors of the pearl.  The case design of this variant features a white plum blossom on top of a beige background to symbolize pure and clear skintone. White also represents pure plum blossoms of winter and its function to deliver clear and pure skin."

Sulwhasoo holiday 2014 Shine Classic compact

I loved the delicacy and iridescence of the tiles.

Sulwhasoo holiday 2014 Shine Classic compact

And the little pearl clasp:

Sulwhasoo holiday 2014 Shine Classic compact

Here's the powder itself, which repeats the pattern on the box. 

Sulwhasoo holiday 2014 Shine Classic compact

Both this pattern and the one on the compact itself definitely resemble a white plum blossom, albeit an abstract version.

White plum blossom
(image from absolutechinatours.com)

This was a wonderful find and I'm so glad I was able to give it a good home.  I'm such a sucker for mother-of-pearl!  I'm not sure whether I like this more than Armani's Madreperla and Ecailles palettes...they're all so gorgeous and subtly colorful.


MM Musings, vol. 21: Quantity vs. Quality

Makeup Museum (MM) Musings is a series that examines a broad range of museum topics as they relate to the collecting of cosmetics, along with my vision for a "real", physical Makeup Museum.  These posts help me think through how I'd run things if the Museum was an actual organization, as well as examine the ways it's currently functioning.  I also hope that these posts make everyone see that the idea of a museum devoted to cosmetics isn't so crazy after all - it can be done!

Someecard-quantityI was reading this post over at the Center for the Future of Museums, which discusses how museums, history ones in particular, are prone to perceiving the quantity of items in their collections as more important than the quality or significance of those items. "Museums too often equate size with quality...we need to stop treating artifacts the same – too many museums pretend that all their collections are equally valuable and they budget the same amount for care across the board instead of focusing their resources on the pieces that best support their mission."  The post also describes what's known as "lazy artifacts", i.e. objects that have been accumulated but are never used in research, exhibitions or other programming - they just sit in storage.

Obviously this got me thinking about the current Makeup Museum collection.  More specifically, I wondered whether the collection suffers from the same affliction as most history museums: having too many objects that serve no discernible purpose.  To put it another way, am I curating wrong??  I touched on this previously in my 2012 MM Musings post on acquisitions, in which I described how I decide what to purchase for the Museum.  I think that criteria still stands for the most part.  The only thing I'm uncertain about is the "filler" items I discussed.  Sometimes an object isn't so great on its own, but would prove to be useful in an exhibition on a particular theme.  But I still strongly feel as though not every item has to be a showstopper. 

So let's investigate why that is.  Does sheer quantity outweigh content?  Do I really need all or most of the items in a particular makeup collection or an object from every single artist collaboration or should I be paring down, spending the same amount I would for several easily available objects on a single rare object?  I feel as though I'm actually siding with history museums, misguided though that may be.  Right now, quality is important to me but not as much as quantity for several reasons.  First, makeup items are small.  If you display just a handful of makeup objects all grouped around the same theme, it's not going to look very impressive.  I know when putting my exhibitions together I always like to have two items per shelf or an item and an ad or some other visual to go with the object.  A compact, detailed though it may be, lacks the impact of a big item like a large painting, sculpture, piece of furniture, clothing, etc.  Thus, more is better from a visual standpoint.  Along those lines, if the Museum does eventually get a physical space, I'd want to have tons of objects on permanent display divided into different categories - lots of things released by couture houses, artist collaborations, etc. will be needed to adequately fill said space.  I can completely understand why history museums feel the urge to accumulate more objects, as seeing a big number is really gratifying to both collectors and visitors alike.  The Museum currently has over 700 objects and I can't wait to hit the 1,000 mark, which sounds insane as I'm typing it, but I think people would want to see thousands of objects.  Just imagine being in a space that boasts over 1,000 beauty items.

Second, the Makeup Museum seeks to cover a broad area.  I want the museum to encompass just about anything related to makeup and beauty (save for perfume) and from all time periods.  When I began this little adventure most of the focus was on contemporary objects that are deemed "too pretty to use" and artist collaborations, but over the years my goals have shifted slightly in that my ideal makeup museum now would also have a healthy vintage collection and nearly anything else makeup-themed, so acquiring more objects to ensure all areas are represented is definitely in keeping with the current mission.  Finally, while I only have a few truly rare and valuable pieces, I don't think less expensive objects are necessarily of less quality or interest.  I can justify everything on the Museum's inventory (which badly needs to be updated, I know).  I have to consider getting a good bang for my buck, as it were. Right now I can't justify spending $500 on a single item when I could buy many more collectibles that are of the same quality (or at least near it) with the same amount of money.

After this brief exploration of the Makeup Museum's current collection practices, I think I'm just going to stay the course.  Eventually I think I will reduce what I buy and hone in on more rare, expensive pieces, but for right now I'm still in the collection-building phase, especially for vintage items, so quantity is a priority. 

TL;DR: Size matters. 

What do you think?  

 


Pure prettiness: Guerlain holiday 2015

Let's kick off the holiday season with some Guerlain gorgeousness!  I just hope this brief post make sense, as I'm completely doped up on cold medicine at the moment.  :(  Anyway, this year Guerlain decided to house their best-selling Météorites highlighter (or "ballz", as we affectionately call it at MUA) in a beautiful snow globe-esque dome.  While it's made of plastic, the snowy ombre effect, gold center engraved with wintry motifs and the delicate pattern encircling the middle elevate this piece to collectible status.

Guerlain holiday 2015 Météorites

Guerlain holiday 2015 Météorites

Inside is even more of a treat - a scattering of "snowflakes" (star-shaped bits) were added to the usual round particles.

Guerlain holiday 2015 Météorites

The pattern on the inside of the box was another delightful design touch.

Guerlain holiday 2015 Météorites

I couldn't resist the lipstick, which is adorned with the same pretty pattern.

Guerlain holiday 2015 lipstick

Guerlain holiday 2015 lipstick

These will look great in the Museum's holiday 2015/winter 2016 exhibition, so I'm pleased.  What do you think of Guerlain's holiday offerings?


Curator's Corner, 11/8/2015

CC logoLinks from the week.

- Jezebel continues its makeup by decade series with the '60s

- "What kind of makeup am I gonna get to taste..." Here's a catchy, funny new song featuring the excellent Kathleen Hanna. (If you're a Le Tigre fan I think you'll like this.)

- One of my favorite blogs turns 9!

- In dubious beauty inventions this week we have spray-on nail polish and the threading face-lift.

- Enjoy this profile of Dick Page.

-  A new article points out that luxury brand makeup is overpriced.  In other news, water is wet.

- I really wish it would be acceptable for me to go to work with rainbow roots - what a fun way to cover up my greys.

- Here's a tutorial on the makeup of the Tang Dynasty (618-907 A.D.), via Two Nerdy History Girls.

- For God's sake, don't try this "trick", a.k.a. a fiery disaster waiting to happen.  Just heat up your eyelash curler with a hairdryer, which I do every morning.  Trust me, it's effective and much less dangerous.

- I don't even know what to make of this 12-year-old boy discussing women and makeup

- LOL. I just hope they gave these women real makeovers afterwards.

- To those 1-minute videos showing various beauty trends throughout history:  check and mate.

The random:

- Ooooh, another interview with Carrie.  Also, I loved our wedding officiant but I'm dying of jealousy after seeing this.

I can't get enough lattes and cookie butter, so I nearly fell out of my chair when I saw the latest offering from the Coffee Bean and Tea Leaf (too bad there are no locations here).  Your move, Starbucks.

- Speaking of coffee, I think this is one of the greatest ideas ever, naysayers be damned.  I love the taste of coffee but I can't handle the caffeine, so this is right up my alley.

- Behold, Pulp Muppet.

- Bwahaha!!

How have you been this week?


Meet Lilumia, the makeup brush washing machine

I meant to post about this back in August when it debuted, but am just catching up now.  The Lilumia makeup brush washing machine was introduced with much fanfare earlier this year as being one of the most innovative beauty devices to date, eliminating the need to hand-wash makeup brushes.  It's certainly a useful idea, especially for makeup artists whose brush-washing needs are greater than those of the average makeup consumer.  The Lilumia can wash up to 12 brushes at once in 15 minutes flat.

Lilumia

You do have to wipe down the "cleaning surface" after each use and empty the reservoir tray, but I imagine overall it's still faster than manual washing.  I definitely see the value of this machine, however, I must say I'm confused by the advertising.  What exactly are they selling again?

Lilumia-launch-special

I mean, sex sells - it's a marketing tactic as old as time - but in this case it seems weird.  I'm not offended by the advertising going on here, just puzzled.  Lingerie, perfume, even makeup itself - I understand the use of "sexy" advertising for these.  But there's nothing remotely alluring about cleaning your makeup brushes, it's simply a necessary chore.  Unless teenage boys are the majority of Lilumia's target demographic, and I don't think they are, I'm betting the sexy strategy will prove to be fairly ineffective.  And the device itself...well, it resembles some kind of weird alien pod.  To my eye, it's about as seductive as a toothbrush.  So what's up with the ads?  As it turns out, Lilumia was founded by former lingerie model Fierra Cruz, so I guess she's sticking to what she knows. 

Lilumia-ceo-tee
(images from lilumia.com)

Still, if she really wants your average makeup consumer/artist to buy Lilumia, maybe she should try a marketing technique that would appeal to as many of them as possible.  People who use their makeup brushes regularly are going to be more interested in seeing whether the thing is worth their hard-earned cash than in scantily-clad models.  I'd suggest Lilumia tone down the sexy angle and play up user reviews, demonstrations, etc.  For me, seeing fellow beauty bloggers (not magazine editors) using Lilumia and giving it a positive review would make me much more likely to buy it than photos of young women in sexy underwear. 

In any case, I personally like to "baby" my brushes, and since I have so many I don't necessarily have to wash them after each use - I just use a fresh brush.  And I honestly don't mind hand-washing my brushes, as I find it somewhat relaxing.  So I have no need for this machine.  I'd also be curious to see how it stacks up next to the Brush Pearl, which received a less-than-stellar review.

Are you interested in trying Lilumia?  How about a #sexyceo t-shirt?  ;)