MM Musings, Vol. 9: Branding
Aerin Floral Illuminating Powder

Spring 2013 color trend: Minty fresh

Hello and happy spring!!  In honor of this glorious day which means that warmth and light will be here soon, I'm pleased to bring you what I think is THE color for spring 2013.   Pale, blueish mint was all over this season's runways, and there's a bevy of new beauty products for you to recreate the trend. 

Spring-2013-mint

Clockwise from top left:  Kate Spade spring 2013 runway show, YSL lipstick in Frosted Mint, Zoya nail polish in Neely, Derek Lam spring 2013 runway show, China Glaze Keep Calm Paint On nail polish, Lorac Mint Condition palette, Rebecca Minkoff spring 2013 runway show, Anna Sui loose powder pigment in Jewel Green, Shu Uemura Unmask Blue palette

I felt like I also kept seeing this color in print...or at least, I love mint so I notice whenever I see it!

Elle magazine, January 2013:

Elle.mint.condition

InStyle magazine, March 2013:

Instyle.hot.tips

Oddly enough, in this issue they also ran a feature on the same color but called it pistachio.  Um, mint is NOT pistachio.

Instyle.pistachio

What.to.wear.pistachio

J. Crew catalogue cover, March 2013:

J.crew.style.guide

However, unlike years past, I did struggle with naming this season's one and only "it" color.  One could easily argue that fuchsia (or any shade of bold, hot pink) is the biggest trend. 

Spring-2013-fuchsia-hotpink

Clockwise from top left:  Donna Karan spring 2013 runway show, Armani Blushing Fabric in #9 (Fuchsia), Giles spring 2013 runway show, NARS lipstick in Dressed to Kill, Oscar de la Renta spring 2013 runway show, MAC Archie's Girls blush in Prom Princess, Chantecaille spring 2013 ad, Lancome Baume in Love in Urban Ballet, Burberry Lip Glow in Pink Sweet Pea

I also saw this popping up various publications (can you tell I'm a little addicted to magazines?)

Lucky magazine, March 2013:

Beauty.spy

Elle magazine, March 2013:

Elle.fuchsia.lips

Sephora ad - I forget which mag I pulled this out of but it was a March issue:

Sephora.fuchsia

Allure magazine, March 2013:

Two.tone.pink.nails

And in some instances, like this Target ad, both mint green and bold pink made an appearance (PJ at A Touch of Blusher did a great round-up of the latest pink and green combos for spring).

Its.time.eyes.and.cheeks

Despite the explosion of hot pink, I ended up declaring mint to be the winner as it's my second favorite color (the first being lemon yellow).  You might remember that I made a mint background for last year's spring exhibition poster, and how much I was inspired by this shade for the Sweet Tooth exhibition.

Will you be making some mint magic this spring?  I know I will, but my fave minty colors lean more green rather than the slightly blue tint taken on by some of these products.

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.