Matching lip and nail colors seems rather passé, but that didn't stop MAC and Butter London from introducing collections centering on this trend. MAC's Fashion Sets include nail polish, lipstick and lip gloss all in the same shade, while Butter London came out with lip glosses in the same shades of some of their best-selling nail polishes. Additionally, Dior's Summer Mix collection provides coordinating shades for nails and lips (rather than out and out matching), and recently Laqa and Co. expanded into lip pencils to go with their pen-form nail polishes. And it's not just nails and lips that are getting the twin treatment - Benefit will be releasing lip glosses in the same shades as their blushes.
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(Clockwise from top left: Benefit lip glosses via makeup4all.com, MAC Fashion Sets via spoiltblog, Laqa & Co. gift set, Dior Summer Mix via blog.marionnaud.ch, Butter London Lippy lip gloss and nail polishes via trendfashionstyle.org)
Is this concept really new though? Perhaps the idea of coordinating your lip and nail colors is, but companies have been building on popular shades for years by releasing the same colors in different items. Take, for example, NARS, which released lip glosses to match some of the line's blushes in 2010, and more recently, nail polishes based on their glittery "Night Series" eye shadows:
And of course, there's also Stila's famous Kitten eye shadow, which the company has spun into a multitude of products, including lip gloss, highlighter, cream eye shadow and glitter eye liner (NARS did the same with their hugely popular Orgasm blush). So is this really a trend or just a way for companies to make more money without having to invent new colors?
I am intrigued by the idea of matching lip and nail color - since I was always wary of being too "matchy-matchy" and dated, I've never tried it. Now that it seems to be having a moment, I may give it a shot.
What do you think of this trend, and will you be partaking? And do you like when companies release the same shade in different products?