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Curator's Corner, 1/28/2012

Friday fun: The Balm Girls lipsticks

I was perusing The Balm's website for a post on some of their newer creations (Meet Matte, Nude 'Tude palettes) and I stumbled across these.  I'm not sure why they're not up at Sephora but they should be.  Not only are they cute representations of film's famous Bond girls, they have funny names.

Anita ima

Foxxy amanda

Mia mai
(images from perfumania.com)

I don't think they're meant to be exact reproductions of Bond girls (except for Ima Goodkisser, whose white bikini getup is identical to that of Ursula Andress in Dr. No) but they spot-on  '60s Bond girls. 

I'm not going to go into a lengthy essay on the feminist (or unfeminist) implications of packaging like this, but I do want to mention the topic.  Some scholars have made the argument that Bond girls are feminist icons (see the book Shaken and Stirred:  The Feminism of James Bond), or at least, not the symbols of patriarchy they appear to be on the surface.  However, these particular illustrations seem to make the girls  eye candy and nothing more.  Notice that the men, although relegated to the background, are leering at the girls, their gaze ever present.  Plus there's the issue of putting these women - who arguably have been seen over the years as mere accessories - on an accessory itself.

All my feminist leanings aside, I'd still argue that these are harmless and fun.  These retro items always makes me wonder who did the illustrations!

Comments

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Emi at Project Swatch

I think that Sephora.com isn't carrying any of TheBalm's new products, and I don't think Sephora stores have TheBalm at all anymore - they may be phasing out the line. Which sucks, because I heart TheBalm, they are a fabulous line.

MM Curator

Oh no, that's a shame...another brand at Sephora possibly gone. I don't like that they keep dropping brands that have been there for a while just to make room for newer lines. :P Thanks for the info!

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