Spring trends for 2010
Curator's Corner: Easter candy edition

Friday fun: Benefit Bathina's new look

Benefit's Bathina, a best-selling shimmery body balm, recently got a makeover for spring.  Here's the old packaging:

 Bathina old
(image from macys.com)

And the new.  I'm not sure I like this image as much as the old one - I think part of the allure of the Bathina balm was that the product was supposed to leave your skin looking and feeling, well, sexy.  This new image depicts a more innocent woman (in my opinion she looks more like a teenage girl) and even the puff used to apply the product has been transformed to a more girly pink from the previous bombshell black.

(image from ulta.com) 

What do you think?  I appreciate that Benefit took the time to spruce up some old packaging, but in this case I didn't think it was warranted or an improvement. 


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