MM Spring 2017 exhibition

Makeup Museum spring 2017 exhibition

Welcome to the Makeup Museum's spring 2017 exhibition!  As you may know, for the past few months I've been hopelessly under the spell of anything holographic/iridescent/prismatic, and I think this morphed into an obsession with all the colors of the rainbow.  (Or it could be Desus and Mero's nightly rainbow feature seeping into my subconscious.) Duochrome makeup is obviously different than rainbow makeup - I see the former as having color-shifting principles, while the latter is vibrant yet static - but I'd argue that they're all on the same...spectrum. (Sorry, couldn't resist).  What I mean is that merely colorful makeup is different than holographic, but they share similar qualities.  Generally speaking, I was inspired by the broader notion of color play and the endless possibilities a variety of colors can provide.  I've always loved vividly colorful makeup because as we'll see, over the years it's become synonymous with fun and self-expression, which is basically my makeup credo.  From 6-hued rainbow highlighters and a set of primary colors to create unique shades to more subtle gradient palettes and sheer lipsticks, makeup that encompasses the whole spectrum allows for a great amount of experimentation.  Even color correctors offer the opportunity to play.  I wanted this exhibition to express the joy and creativity that a wide range of colors can bring, especially when viewed as a collective whole such as a rainbow.

Makeup Museum spring 2017 exhibition

While I could have probably could have done an entire rainbow-themed exhibition, there were some new, non-rainbowy releases that were simply too good not to include, plus I thought they added a nice balance to all the color.   Also, did you notice the labels?  I got the idea to make them a gradient rather than all one shade, but my husband, super smarty pants that he is, chose the exact colors and how to arrange them.  I think this is the first exhibition where I had to determine where everything was going prior to printing the labels.  Usually I just print them out and figure out placement of the objects later since I can always move the labels around, but this time I had decide on placement first since moving things would mess up the gradation effect.

Makeup Museum spring 2017 exhibition

Makeup Museum spring 2017 exhibition

Let's take a closer peek, shall we?

Top shelves, left to right.

I spotted this 1970 Yardley set on ebay and knew it would be perfect.

Yardley Mixis Finger Mix

The box isn't in the best shape but aren't the graphics so cool?!

Yardley Mixis Finger Mix Eye Shadows

I love that the insert encourages you to have fun and experiment.  It's a stark contrast to actual ad for the product, which, underneath its seemingly feminist veneer, is horrifically ageist.

Yardley Mixis Finger Mix Eye Shadows

I tried cleaning up the tubes but I scrubbed too hard on the yellow one, which resulted in a few cracks.  I forget these things are over 40 years old and that plastic doesn't necessarily remain durable for that amount of time.

Yardley Mixis Finger Mix Eye Shadows

The similarity between the eye makeup for Dior's spring 2017 collection campaign and an ad from 1973 is striking.

Dior spring 2017 makeup

Makeup Museum exhibition labels

Dior spring 2017 makeup

Dior vintage ad and 2017 palette

1973 Dior ad

1973 Dior ad

Dior spring 2017 makeup

My heart skipped a beat when I saw that Addiction would be featuring the work of Swedish artist Hilma af Klint on their compacts this spring.  Af Klint's work really spoke to me and I'm so happy Addiction helped spread the word about her.

Addiction makeup spring 2017

Addiction makeup spring 2017

Makeup Museum exhibition label

Second row, left to right.

These lipsticks are so delectable!

Kailijumei flower lipsticks

I know it's just a fake flower with highlighter dusted on top, but it still makes me swoon.

Lancome spring 2017 rose highlighter

Lancome spring 2017 rose highlighter

Still haven't figured out a name for this little lady.

LM Ladurée 5th anniversary powder box

Makeup Museum exhibition label

If you remember that popular video that was making the rounds a little while ago, it showed a Charles of the Ritz powder bar.

Charles of the Ritz custom face powder

Charles of the Ritz custom face powder

1963 Charles of the Ritz ad

If I ever display this again I'll update the label.  Turns out Charles of the Ritz tried to bring back the service in August of 1988, but I don't think it stuck around long.  Perhaps they couldn't compete with the likes of Prescriptives, who was by that point leading the way in custom blending?  (Sidenote:  I'm tickled at how the article is written by Linda Wells, who was just 2 years shy of launching what would become the world's best-known beauty magazine, and how it also cites Bobbi Brown and refers to her as simply a "makeup artist."  Little did they know that Bobbi's own line would be taking the makeup world by storm in another 3 years.)

Makeup Museum exhibition label

Third row, left to right.

I'm not sure why Guerlain used a rainbow for this spring's campaign and not for their summer 2015 Rainbow Pearls, but they look good together.

Guerlain Meteorites

Makeup Museum exhibition label

Paul & Joe:

Paul & Joe spring 2017 makeup

Paul & Joe spring 2017 makeup

Makeup Museum exhibition label

Shiseido 7 Color Powders Centennial set (well, part of it):

Shiseido rainbow powders

Shiseido rainbow powders

Makeup Museum exhibition label

Burberry Silk and Bloom palette:

Burberry spring 2017 blush

Burberry spring 2017 blush

Burberry spring 2017 blush

Makeup Museum exhibition label

Bottom row, left to right.

Rainbow highlighters...I just received word that the original was re-stocked so I will have to purchase it.  :)

Rainbow highlighters

Makeup Museum exhibition label

Loubichrome nail polishes:

Loubichrome nail polish trio

Makeup Museum exhibition label

Interestingly, when I working on the label I came across a Vogue interview with Julie Verhoeven that was published after I had posted about these makeup sets.  She clarified that Jacobs had specifically requested to revisit the imagery on the 2002 Louis Vuitton collection, so it wasn't a random decision to go with that style.  As for the frog motif, which I am completely smitten with, it was most likely a nod to Jacobs' fondness for the animal (another recent interview with Verhoeven tipped me off.)

Marc Jacobs spring 2017 makeup set

Makeup Museum exhibition label

Ah!  I was so excited when this set popped up on ebay I could hardly contain myself.  This is probably the best representation of late '60s/early '70s beauty.  It doesn't have the insert but overall it's in great condition.  I don't know whether this particular set is specifically the pastel version mentioned in the ad (which is a printout of an original from 1973 - forgot to put that on the label, oops) or the regular non-pastel crayons, but I was overjoyed to finally get one into the Museum's collection.

Mary Quant crayon set

Mary Quant crayon set

Mary Quant crayon set

Mary Quant crayon set

Makeup Museum exhibition label

In doing a little background research for this exhibition I came across some interesting things.  I couldn't possibly pull together a comprehensive history of colorful/rainbow-inspired makeup, but here's a quick look back on some of the highlights.  While color correcting powders existed early on in the modern beauty industry, it seems as though the more colorful side of makeup wasn't popularized until the early '60s.  Ads for collections featuring a robust range of vibrant shades included words like "fun", "play" and "experiment", thereby associating color variety with happiness and creativity.

1960 Cutex ad(image from flickr.com)

This was the earliest ad I could find that mentions a "rainbow" of shades.

1961 Max Factor ad(image from hair-and-makeup-artist.com)

This 1967 ad not only depicts a spectrum of color, it encourages the wearer to create different looks by adding varying amounts of water to the pigments.  I'm assuming you could adjust the opacity this way.

1967 Max Factor ad
(image from pinterest.com)

While I love the Yardley Mixis set and the classic Mary Quant crayons, I think this brand is my favorite representation of late '60s beauty, at least in terms of advertising (you can see more here).  It's so crazy and psychedelic...looking at this makes me want to dance around in a field with flowers in my hair, LOL.  Sadly I was unable to track down any original makeup or ads from this line, which I believe was exclusive to Woolworth's in the UK.

1968 Baby Doll Cosmetics ad
(image from sweetjanespopboutique.com)

The demand for color didn't end with the '60s, as evidenced by these early '70s Dior ads.

1972 Dior ad

1973 Dior ad
(images from ebay.com)

Once again, a variety of colors is linked to self-expression and fun.

1975 Maybelline ad(image from flickr.com)

Dior kept the color game strong in the '80s.  (There was a 1981 Elizabeth Arden collection entitled Rainbows, but it didn't really offer much of a shade range).

1986 Dior ad(image from sighswhispers.blogspot.com) 

More recently, rainbow-inspired beauty has had its moments.  The models at Peter Som's spring 2013 runway show sported pastel rainbow eye shadow, while later that year, Sephora's holiday collection brush set featured iridescent rainbow handles.  For summer 2015 MAC released a collection with basically the same finish on the packaging, and come November, Smashbox's collaboration with artist Yago Hortal offered an eye-popping array of shades.  I'd argue that 2016 was the tipping point for the rainbow beauty craze, with fashion designers leading the way.  These runway looks helped set the stage for the likes of ColourPop's rainbow collection and Urban Decay's Full Spectrum palette, both released last year, along with MAC's Liptensity collection, which brought a whole new dimension to color perception.  While it wasn't a rainbow-themed collection per se, Liptensity's "tetrachromatic" formulation ushered in a new way of thinking about and playing with makeup pigments in much the same way rainbow makeup did.

Makeup at Alexis Mabille and Manish Arora, spring 2016
(images from makeupforlife.net and fashionising.com)

Fendi spring 2016(image from harpersbazaar.com)

Betsey Johnson spring 2016(images from wwd.com and seventeen.com)

It doesn't look like rainbow makeup is going anywhere soon, as evidenced by the stunning looks Pat McGrath created for Maison Margiela's fall 2017 show, along with products like MAC's Colour Rocker lipsticks and Kat Von D's Pastel Goth palette.  Even Sephora's typography got a rainbow makeover.  (While the gradient rainbow style was used more to convey holographic makeup/highlighters, it represents exactly what I meant earlier - rainbow makeup and holographic makeup may be distant cousins, but they definitely belong to the same family).

Maison Margiela fall 2017(images from instagram.com)

Sephora rainbow(image from sephora.com)

Finally, there are these magazine features from the March 2017 issues.  (Yes, I still tear out magazine pages.  Yes, I'm aware there's Pinterest and that we live in a digital world.)

Nylon magazine, March 2017

Nylon magazine, March 2017

Marie Claire magazine, March 2017

That was long!  Phew, I'm tired.  Actually I'm not, since looking at a bunch of different colors together energizes me.  As a matter of fact, I tend to get a little overstimulated, which is why I do most of my makeup shopping online - in-store browsing at all those colors displayed on the counters is very bad for my wallet. 

Anyway, I hope you enjoyed the exhibition and that you'll play with color this season, either by wearing shades so bright they hurt your eyes or simply giving color correctors a go (and everything in between).  Just have fun!


Poland meets Japan meets France

I spotted this Japan-exclusive Guerlain compact on Instagram and was afraid I wouldn't be able to snag it, but fortunately one of my trusty international sellers got it in stock.  The beautiful floral pattern is the work of Polish-born, Tokyo-based artist Przemek Sobocki.  I find the navy blue outline to perfectly complement the mix of spring green, pale lavender and an array of pinks, especially set against that pristine white background.  The delicate lines within the leaves lend a realistic, vivid touch. 

Przemek Sobocki for Guerlain

Przemek Sobocki for Guerlain

I really wish I had more information about how the collaboration with Guerlain came to be, but in lieu of that I thought I'd take a look at some of the artist's other work.  Sobocki specializes in whimsical, colorful fashion illustrations in a range of areas, from print (magazine features, ads, etc.) and animated shorts and to store displays and packaging.  Of his sources for inspiration and overall style, he says, "Mostly, I am inspired by cinema and books, and I really like 'reality' with a twist – basically 'magical realism' – I think our lives are not only about what we can see or hear or touch or taste, etc., they are also about the reality 'between the lines.' I am very interested in that part of life and of telling stories in this way; to evoke the feeling of suspense.” 

Przemek Sobocki illustration for Manish Arora, 2010

Przemek Sobocki illustration for Harper's Bazaar Japan

Przemek Sobocki illustration for Elle magazine, 2013

Some of my favorites include these amazing store displays for Japan's famous Isetan department store.

Przemek Sobocki store display for Isetan

Another favorite of mine is the "candyland" Sobocki created for online high-end clothing retailer Farfetch - reminds me a little of Will Cotton's pieces.

Przemek Sobocki for Farfetch

Przemek Sobocki for Farfetch

One thing I found interesting about Sobocki's work is that it's primarily a Western style with just a touch of Asian flair.  After opening two exhibitions in Japan, Sobocki knew he was ready to take the plunge into living there; however, he's not as influenced stylistically by Japanese culture as by his native European roots.  It's there, but in his words, not "obvious":  "I feel very comfortable here so the cultural differences [weren't] really much of a problem...there is definitely influence from Oriental culture.  But I guess it's not as obvious as [that of other artists] who live in Asia.  I'm still very inspired by European culture but I absolutely love Asian cinema - so the influence is there for sure!"  I feel as though these jellyfish decorating the windows of a Tokyo salon, along with the underwater scene Sobocki created for a child's bedroom, look a little more Asian - they remind me a tiny bit of the scenes you'd find on Japanese wood block prints.

Przemek Sobocki - window mural for Acqua Salon

Przemek Sobocki - window mural for Acqua Salon

Przemek Sobocki - wall mural

Just for fun, I had to include his rendering of the famous Copenhagen mermaid statue for a Farfetch campaign.  ;)

Przemek Sobocki - illustration for Farfetch(images from sobocki.com and instagram)

While his clients are primarily fashion brands, Sobocki is no stranger to beauty-related illustration.  I adore his interpretation of several looks created by the ultra-talented Pat McGrath for Dior.

Przemek Sobocki - editorial illustration
(image from sobocki.com)

Here's the actual makeup.

Pat McGrath makeup for Dior

A few more:

Przemek Sobocki - editorial illustration(images from sobocki.com and papermag.com)

Przemek Sobocki - editorial illustration
(images from sobocki.com and pinterest)

There was also this collaboration for a nail polish set.

Przemek Sobocki - UNT nail polish set(image from sobocki.com)

Despite his extensive portfolio of store displays and advertising campaigns, Sobocki maintains that illustration is his preferred medium because of the artistic freedom it provides. "[Illustrators] can show things differently. They are not bound by the physical limitations of their environment or the models in the same way that a photographer might be.  Instead, an illustration artist can bend the rules a bit and really explore the concept behind the clothes," he explains

Overall, while I would have liked to see more information about how the Guerlain collaboration happened and the inspiration behind the compact's illustration, it's definitely Museum-worthy.  I must remember to include it in next year's spring exhibition, since it arrived too late for inclusion in this year's.

Thoughts?


Found! Some vintage inspiration for Benefit

I was eagerly scrolling through Instagram (which has, incidentally, become my favorite social media platform - please join and follow me, it's so much fun!) and came across a familiar image from one of the many vintage ephemera accounts I follow. 

Vintage Flexees lingerie mannequin
(image from instagram.com)

I knew it was makeup-related, but couldn't recall which company had used something that looked just like this lingerie mannequin.  Was it Too-FacedThe Balm?  Nope.  I racked my brain but just couldn't place it.  It wasn't until I started packing for a weekend at my parents' house that it dawned on me. 

Benefit Lana makeup bag

Aha!  I believe I found the original source for Benefit's Luscious Lana, especially given that Benefit refers to her as a lingerie model.  In an alternate version of the makeup bag she has the rose up by her head, but not in the original green bag.  I'm guessing Benefit used a reproduction mannequin of the Flexees one since her face is a little different.  Naturally this serindipitous find got me interested in trying to track down other vintage mannequins to see whether they figured into Benefit's packaging and advertising, and I found another lingerie mannequin that appeared on many of Benefit's old catalogs.  Apparently both this model and the one used for Lana were mannequins meant to be displayed on a store counter top, so they're pretty small - not life-size or anything, which makes them cute rather than creepy.  Both also appear to be from the 1940s or so.

As with Lana the face on this one is ever so slightly different.

Vintage lingerie mannequin
(image from ebay.com)

Benefit makeup catalog

While the features on this mannequin aren't as strikingly similar to the previous two, she still may have served as inspiration for Benefit's Beautiful Bermuda Betty, who appeared in various catalogs and a bag.  The downward-looking pose, hairstyle and smoky eye with thin arched brows look alike, although not identical.

Vintage Formfit mannequin
(image from ebay.com)

Benefit Bermuda Betty

I dug a little more but still couldn't find any original sources for Gabbi Glickman, who is probably Benefit's 2nd best known mannequin mascot.  I did unearth a pair of mannequin heads that are identical, but there was no information provided about them.

Benefit Gabbi bag

The one I was most interested in finding though was the mannequin used for Simone, the dark-haired beauty sporting a lavish gold dress who is probably Benefit's most recognized mascot.  Full-sized Simones reside in Benefit's headquarters in both San Francisco and Canada, and she appeared as the cover girl for most of the aforementioned catalogs.

Benefit headquarters - Simone mannequin(image from sfgate.com)

Benefit holiday makeup catalog

I did find a mannequin that looked just like Simone, but I had no idea what company it was for or approximately when it was made.  This was displayed at a Chanel event but I don't think it was an official Chanel advertising piece.

Chanel mannequin
(image from pinterest.com)

It also doesn't look like a regular vintage mannequin but rather a reproduction.  Looking at both this and Benefit's other mannequins in their offices, I'm wondering if they're using a mix of authentic vintage pieces and reproductions.

Benefit office - mannequin heads(image from refinery29.com)

For example, the third mannequin from the right definitely resembles this reproduction...

Mary mannequin by Marge Crunkleton
(image from crunkleton.com)

...while the blonde right in the middle is a dead ringer for this vintage 1940s jewelry mannequin.

Vintage jewelry mannequin
(image from ebay.com)

Why does Benefit rely so heavily on mannequins for their marketing?  One reason is that in their early days, the company couldn't afford to pay real spokespeople and models, so the mannequins served as a stand-in (this was also the reason Stila used illustrations).  Second, Benefit founders and Jean and Jane Ford always had an affinity for vintage fashion and beauty items.*  In a 2011 interview, Jean explained: "Over the years, Jane and I have collected vintage pieces for inspiration...we have vintage mannequins, compacts, posters, handbags and lots of old magazines.  There is something very romantic about the past.  For our packaging, we use both modern and old-fashioned images and styles to create fun products that women will want to carry in their bags or display on their vanity."  Indeed, using retro designs in a modern way has proved to be a dynamite strategy for the company.  I don't really see it as nostalgia for the past, per se, but rather an appreciation for the overall style and occasionally more kitschy aspects of selling femininity, such as those countertop display lingerie mannequins.  Sometimes I look at old makeup ads and burst out laughing - to modern eyes, the cheesiness and over-the-top tone are genuinely funny.  Benefit seizes the opportunity to celebrate the sillier side of vintage beauty and fashion and infused it into their entire brand.

What do you think?   

 

*In addition to the mannequins, I'm wondering whether Benefit was looking at these Max Factor doll lipstick mirrors when designing their 2016 holiday collection.


Curator's Corner, 4/16/2017

CC logoHappy Sunday and Happy Easter to those celebrating.  Here's your bi-weekly batch of links.

- Smashbox is now a world record holder for the most expensive lip art, ringing in at a whopping $26,500.

- After a similar article published a few weeks ago, I really want to ask this author why she has such a hatred for all fun makeup.  This is a topic I've explored before, but I believe women are smart enough to know the difference between nostalgia and infantilization.

- The latest trends sweeping Instagram include feather brows, floral eyeliner, holographic hair and leopard print hair.  Meanwhile, ice cream flavored lip balm is the newest member of the foody beauty family.

- "I get enough FOMO from social media alone — I don’t need my beloved beauty products making me feel like I’m a loser as well."  Racked offers a good piece on time-saving beauty products

- In racist/offensive/bad taste beauty news, we have Nivea's (now pulled) "white purity" ads and a tutorial to recreate United Airlines passenger David Dao's bloodied mouth.  Ugh.

- But at least this is funny

The random:

- In '90s nostalgia, here's a list of little-known facts about my favorite movie and a truly hilarious supercut of Seinfeld bloopers.  Also, Tamagotchis are officially back and Hanson's megahit "Mmmbop", a.k.a. the most annoying song ever, turned 20 this week.

- On the art/museum front, these are possibly the most unimaginative "art-inspired" bags I've ever seen.  You know what's great though?  My favorite little egg starring in famous paintings

- Eggs remind me of Easter, which brought in the usual fun stuff:  the Washington City Paper resurrected the Post's Peeps Diorama contest, while a baker used 1,500 peeps to make a life-size Disney princess.  And I'd be curious to check out this new bunny museum.  Finally, I'm somewhat ashamed to admit that I'd probably eat both of these pizzas

Speaking of novelty foods, I'm not sure how I feel about clear coffee but pink pineapples are a total win for me, pineapple fiend that I am.

How are you doing? 

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